Electric have added two time World Champion surfer John John Florence to the team. Florence had previously been on SPY.
Press Release: Electric, the California based premium eyewear brand, announces a new partnership with 2x current WSL World Champion, John John Florence. As a partner in the Electric business, John will be working with Electric on custom eyewear launching in 2018 and representing the brand worldwide while continuing to compete for his third WSL World Title
“This is an exciting opportunity for me, I think it’s going to be a lot of fun. Sunglasses are a natural part of my lifestyle and I have a lot of interest in design. I’m looking forward to partnering with Eric and the rest of the team to design some new products and grow the Electric brand.” John Florence, 2x WSL World Champion Surfer and entrepreneur
“I am extremely excited and proud to have John as a partner in the business; working with me to drive our product innovation even further towards our goal of being the world’s leading active lifestyle eyewear brand. John spends most of his days on the beach or a boat, most always in the sun. His lifestyle and values align perfectly with the Electric brand. He is constantly pushing himself and his equipment to perform at the highest possible level without compromising his personal style. John embodies our ethos of Style that Performs.” Eric Crane, Owner, CEO and Creative Director
“As a lifelong fan of the sport of surfing, this new partnership between Electric and John John Florence gets me fired up! John John Florence is the surf athlete I have always dreamed of working with at Electric. We will expand our reach to new global audiences; allowing them to experience our product for the first time through the eyes of their favorite surfer. John’s production company will also work with us to develop content to support the launch of JJF signature products in 2018. This partnership will bring new energy to our iconic surf program.” Ian Foulke, Surf Marketing Director