BREAKING NEWS: Northwave chooses Element Sport in Germany and SP United in Austria to distribute the Snow Collection
NORTHWAVE, strengthened by the new industrial plan started in 2019, continues pushing towards an important growth in the snowboard segment by bringing on board 2 new distributors of absolute relevance and competence in the snow market: SP United for the Austrian market and Element Sport for Germany.
A strategy that has been decided by the awareness of the strength of the brand that was the first in the world to develop the soft snowboard boots and that continues to improve the experience of all riders every day.
An approach, the one of NORTHWAVE, which underlines the desire to play a leading role in the snow industry as well as in the cycling one.
“We are very happy to add Northwave/Drake to our portfolio of distributed brands. We think that this is a perfect match and will create a lot of momentum when 2 companies with such rich experience in boardsports come together. We are looking forward to a longterm relationship.” Said Axl Hoffman (Element Sport) and Stephan Güttinger (Element Sport) commenting the new partnership with Northwave.