After their acquisition by Bollé Brands™ last September, SPY have announced a renewed push into the European market, with the “intention of making a big splash.” Peter Smith, President & CEO of Bollé Brands™ says “thanks to Bollé Brands’ sales networks and expert sales forces, we are confident to say that we are looking at a bright future for SPY+ in Europe”.
SPY ANNOUNCES COMEBACK IN EUROPE
Boosted by its recent acquisition by Bollé Brands™, the Californian brand is coming back to the European market with the intention of making a big splash.
2020 spells new opportunities for SPY+. Following its acquisition by the group Bollé Brands™ last September, the brand is now orchestrating its new sales strategy in Europe. “The group is excited to be able to support SPY+ teams and to boost their presence in Europe thanks to our team experience”, says Peter Smith, President & CEO of Bollé Brands™. “Thanks to Bollé Brands’ sales networks and expert sales forces, we are confident to say that we are looking at a bright future for SPY+ in Europe”.
SPY+ will focus on its main launches of the year to make a splash with the Europeans: the Marauder snow goggle featuring SPY+’s new patent-pending Deadbolt™ magnetic lens change system, as well as the lowprofile Legacy SE snow goggle. Strong with its success in America, SPY+’s patented Happy Lens™ technology, utilized in their Happy Definition (HD+) lenses, will also be an asset to convert the European markets to the brand’s Californian way of life.
The entire SPY+ Winter 20/21 goggle collection with Happy Definition (HD+) technology will be on display in Hall B6, Booth 308 at ISPO Munich.