POC and MIPS collab on helmet safety

POC Set To Further Engage UK Market With New UK Sales Team

The leading manufacturer of headwear, eyewear, apparel and body armour, POC, has launched a UK Sales Organisation to continue their business growth and maturity. The new team will allow POC to engage more with the UK market, their UK partners and customers.

POC new UK Sales team

POC Creates New UK Sales Organisation

POC, which has built a reputation on safety, innovation, and design, is continuing to enhance its presence and support across key markets with the creation of a new POC sales organisation in the UK.

After more than a decade working closely with UK distributor, 2Pure, POC will create a dedicated POC UK Country Manager, supported by POC’s European Sales office.

POC Managing Director for Europe, Kolja Plegt, said – After over a decade with our UK distributor, 2Pure, we are pleased to announce another development in our progression and maturity as a business, with the creation of a dedicated POC UK Sales organisation and support. The UK market is wonderfully diverse and we are excited to engage even more directly with our current and future partners.”

A leading manufacturer of helmets, eyewear, body armour and apparel, POC was founded in 2005 in Sweden, with a strong mission to ‘protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’, and has received over 60 international awards for technology, innovation and design, including the prestigious Bike Industry ‘Brand of the Year’ award.

POC Managing Director for Europe, Kolja Plegt, continued – “Business changes are a natural process but we would like to recognise and thank all the wonderful people at 2Pure for their partnership and support over the last ten years and more, which has been an important part in our evolution and success.

Our objective in establishing a new dedicated POC UK sales organisation, supported by POC’s distribution and customer service teams across, Europe, is to support our continued growth and deliver seamless performance for all customers and users.”

New structure – from July 1, 2020
The new UK sales organisation will be managed by the newly appointed POC UK Country Manager, Oliver Coxhead, and the new structure will apply from July 1, 2020.

Establishing a new UK sales organisation, supported by dedicated distribution and customer service teams in POC’s European Sales office will deliver consistency and a seamless performance for all, allowing POC to engage and react to all partner needs and questions directly.

Any questions, regarding sales, support etc can be directed to [email protected] with immediate effect.


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