Keeping plastic out of the ocean and off the beaches seems like a never-ending battle, and with no end in sight for the production and use of plastics, the reality is- plastic pollution is going to be around for a very long time. However, little by little change can be made. Men’s underwear company SAXX has teamed up with Plastic Bank for their new collection: Buy one pair, stop 50 bottles disrupting the ocean’s eco-system.
Feel Good and Do Good
Men’s underwear specialist SAXX is fighting ocean plastic
SAXX underwear is rightly seen as the saviour of men’s tackle, ensuring chafe-free support for tens of thousands of grateful chaps, thanks to its patented Ballpark Pouch™ technology.
Based in Vancouver on British Columbia’s dramatic coastline, the people at SAXX couldn’t fail to be aware of the problem of plastic in the oceans. Tons of the stuff gets washed onto their beaches every year.
So, they decided to do something about it. SAXX is introducing a new collection in partnership with Plastic Bank; for every garment from the collection they sell, 50 plastic bottles will be prevented from entering the ocean.
Plastic Bank is a Canadian organisation which works with coastal communities around the world to incentivise local recycling systems; stopping ocean plastic, while improving the lives of those who help collect it. Collectors receive a premium for the materials they collect, helping provide basic family necessities such as groceries, school tuition, and health insurance. Over 4,300 collectors across Haiti, Brazil, the Philippines and Indonesia have so far recovered nearly 12.5m kilos of ocean-bound plastic.
Is there anything better than super-soft underwear that feels good AND does good? Probably not