Hurley has been acquired as a sole entity by two former employees of Nike. David Meire previously served in GM & VP roles at Nike for 20+ years and Javier Carrera also served in GM & VP roles but at Quiksilver, Nike SB and Hurley. Carrera has been appointed CEO of Hurley EMEA effective immediately.
In a statement to SOURCE the new ownership said they plan to “continue the existing brand development project, grounded in Surf and the lifestyle around it. The European HQ will continue to be based in Barcelona and focus is made on creating a smooth and seamless transition for both consumers and accounts.
A cornerstone of the plan is to continue having a surf team and to elevate the music & art that are part of the roots of the brand from the very beginning. Not only limited to that, as a product range extension will be a key to develop the brand and offer the best of it for every consumer, 365 days per year.”