1990 Senix Mid

etnies Begins Their 35th Anniversary Year With ‘Past, Present and Future’ Vid

etnies, the OG brand for pro model skate shoes turns 35 in 2021 and to celebrate, CEO Pierre-Andre takes customers and fans on a trip down memory lane with new video ‘Past, Present and Future’.

Press Release:

First Skater-owned Footwear and Apparel Brand Celebrates Anniversary with a Look at its Past, Present and Future

As a skateboarder-owned brand that has remained true to its mission since 1986, etnies thanks skateboarding for an unforgettable 35-year ride!  In 2021, etnies salutes its past, enjoys the present and looks to continue pushing the limits in the future.

etnies CEO, owner and a skateboarder, Pierre-Andre shares the brand’s story in a video released today. Watch it here:

Making history in 1987 with the creation of the first pro model skateboarding shoe, the etnies Natas, was only the beginning. The skateboarders behind etnies were joined by legends to create the Rap, Sal 23, and pro shoes for Arto, Sheckler, Elissa, Dill, Nathan Williams and more.

Through the years, etnies has continued to support the skateboard, snowboard, BMX and MTB communities. Over the span of three decades, the legends on etnies’ roster of riders gravitated toward authenticity and the brand’s support of the community with events like the GvR, giving 50,000 pairs of shoes to the homeless and planting more than 2 million trees in the rainforest through the Buy a Shoe, Plant a Tree program.

etnies looks to the future and remains driven to taking steps toward sustainable living in our world. Being owned by a skateboarder has allowed the brand to prioritize making shoes that last longer, with innovative materials like Michelin rubber, and minimize the footprint left behind.

etnies 35

2021 etnies Teams

etnies Skate Team:
Ryan Sheckler
Chris Joslin
Nick Garcia
Aidan Campbell
Trevor McClung
Matt Berger
Barney Page
Nassim Lachhab

etnies BMX Team:
Jordan Godwin
Chase Hawk
Nathan Williams
Tom Dugan
Devon Smillie
Felix Prangenberg

etnies MTB Team:
Brandon Semenuk
Emil Johansson

etnies Snow Team:
Jeremy Jones
JP Walker
Chris Grenier
Scott Stevens
Zeb Powell

To keep up with etnies, be sure to follow and like:

104 etnies skate shoes


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