With 20 years experience working in various key positions at Boardriders, Nicolas Foulet has been promoted to President EMEA. In this position, Foulet will oversee the brand’s operations within the EMEA region and will head up the development of the whole brand portfolio in EMEA.
NICOLAS FOULET APPOINTED PRESIDENT EMEA
BOARDRIDERS announces the appointment of Nicolas Foulet to the strategic position of President EMEA, in charge of operations and brand portfolio development in the region. Nicolas Foulet will operate from Saint-Jean-de-Luz, Boardriders’ historical hub in Europe.
New era for Boardriders
This appointment comes at a pivotal time for Boardriders, with Arne Arens, a former VF Corp executive who led the North Face brand, taking over as CEO in March 2021.
Boardriders now benefits from a solid platform to initiate a new stage of its growth by relying on a portfolio of iconic brands and leaders in their markets: QUIKSILVER, ROXY, BILLABONG, RVCA, DC SHOES, ELEMENT, VON ZIPPER.
After integrating Billabong and refinancing it with its shareholder Oaktree, a token of confidence in a difficult economic climate, Boardriders is moving into a new phase of its development.
Arne Arens wanted to appoint a dedicated manager for EMEA with a profound knowledge of the company and its markets.
The Australian Greg Healy, who was combining the position of President for the EMEA and APAC regions, is now focusing on Asia.
“I am delighted to be taking over as head of the EMEA region at a key moment in Boardriders’ history. Over the past few years, the group has built up a unique strength in the action sports and outdoor market by bringing together iconic brands without compromising their authenticity. Our mission today is to bring the full potential of our brands to life in the European market, in a dynamic environment in which our boardsports and outdoors activities are highly popular,” says Nicolas Foulet.
“Our objective is also to accelerate the evolution of our model in the light of current transitions: digital, operational and environmental,” he adds.
20 years at the heart of the Boardriders culture
Nicolas Foulet, 44, a passionate surfer and skier, has spent 20 years in key positions within the company, rising through the ranks at the European and global level.
Prior to taking over as Global Chief Information Officer, he was Global Director of e-commerce and digital marketing. He also held the positions of Marketing Director Europe and Managing Director Europe of the technical division (eyewear, watches and surf and mountain equipment) for Quiksilver.