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UK Market Insight: Surf & Skate Booming With High Hopes For Winter

Olympics.  Olympics. Olympics – did I say Olympics? By GORDON WAY I used to always think that when a sport got included in the Olympics it heralded the long, slow and painful decline for that sport (I am ignoring all the running, hop skipping and jumping, stuff) – but look what surfing, and in particular skateboarding, has done for the Olympics.  And I really do mean what those sports have done FOR the Olympics not the other way round… How proud of them are you? How amazing everyone…

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