NIDECKER & LAYERISE PARTNER TO MAKE LIFE EASIER FOR RIDERS WORLDWIDE
Swiss snowboard brand Nidecker have partnered with tech company Layerise in an industry-first customer connection project around Nidecker’s gamechanging new Supermatic binding.
“Supermatic is incredibly intuitive, but riders get an even richer experience with a couple of easy things which are best explained in person…adjusting the straps, locking the buckles, setting the forward lean. Layerise helps us deliver this pro-level service level in a modern and smart way”, said Nidecker’s Brand Lead, Thierry Kunz.
Layerise is a customer excellence tool that enables consumer goods companies to retire the traditional user manual – no one reads it anyway.
“The customer demand for easy-to-use and helpful product experience, through the stages of product adoption to even repurchase, has never been more present. It’s fantastic to see a brand like NIDECKER deliver on this demand by leveraging Layerise’s technology to kickstart user adoption of their latest innovation: The Supermatic. With our shared customer-first philosophy, we believe that our companies will drive the innovation forward and provide customers with the product experience they are seeking”, added Layerise CEO, Ervin Draganovic.
A click to the Nidecker Supermatic product assistant yields useful TikTok-style set-up videos, product information, a registration option, an FAQ, a livechat and unbiased media reviews.
Supermatic is out this fall. The Layerise experience is already live; for access, simply scan the binding hangtag, hit the link on the product page or click here.