Surf Expo Preview – Orlando, Florida, 4-6th September 2025
Building on the momentum of its January 2025 edition, which gathered more than 800 exhibiting companies and thousands of qualified buyers from 54 countries, Surf Expo returns to Orlando this September as the premier marketplace for the boardsports and coastal lifestyle industries. This international event offers unmatched opportunities to connect, discover new trends, and prepare for the seasons ahead. As Show Director Roy Turner notes:
“We are looking forward to our September 2025 edition of Surf Expo and providing brands and buyers the opportunity to meet, identify new trends and discuss how best to partner for 2026. While tariffs are front of mind, so is innovation and I cannot wait to see what brands have in store for 2026!”
The show continues to expand beyond the water. While surf remains at its heart, this September will highlight crossover categories such as resort wear, outdoor lifestyle gear, boutique fashion, and outfitters. Buyers can expect fresh collections, first looks at 2026 product lines, and an energizing marketplace atmosphere.
Surf Expo showcases the most important product categories for boardsports retailers balancing performance essentials like surfboards, wetsuits, and technical gear with lifestyle drivers such as apparel, accessories, footwear, and outdoor products that help shops stay relevant year-round to both core riders and casual fans.
Major brands anchor the show, with a strong lineup shaping the global boardsports industry. Brands to check out this September include: Arbor Skateboards, Billabong, O’Neill, Rip Curl, Roark, ROXY, RVCA, Salty Crew, Sun Bum, Volcom, and many more.
Education is also at the forefront, with Surf Expo’s conference and seminar program delivering actionable insights on consumer trends, sustainability, digital marketing strategies, and retail innovation—tools that retailers can put into practice immediately. Full schedule of events here.
Beyond the show floor, Surf Expo is known for its lively events and networking opportunities. Highlights this September include the Industry Party at Topgolf (sponsored by Shopify), fashion shows, happy hours, and live demos such as the Wave Rider inflatable surf station from Surf Days and a Golf Simulator, blending business with fun, interactive experiences.
For European retailers, Surf Expo provides a unique gateway to the U.S. market, offering the chance to explore both American and international brands and discover new products across the boardsports and coastal lifestyle industries. European brands, meanwhile, can connect with a wide range of U.S. and global buyers, boost their visibility, and expand into new markets. With attendees from more than 50 countries, Surf Expo delivers a truly international platform unlike any other trade show.
