EUROSIMA SURF SUMMIT SEIGNOSSE, FRANCE SEPT 25/26, 2025
The 22nd edition of the annual action sports business conference will take place on September 25th and 26th, with Eurosima welcoming the action sports industry to its two-day conference, which this year will be at the Belambra Club in Estagnots Seignosse, the same venue as last year.
The summit will start at 09:30 with an opening speech from Jean-Louis Rodrigues, President of Eurosima, and over the next two days four key topics will be presented and discussed.
First up is Business Models & Brand Identity: creating meaning to exist. In an uncertain environment, brands must reinvent their business models while asserting a strong identity. Creating value is no longer enough: they must also create meaning. This is where creativity, storytelling, and differentiation become strategic. How can we create unique brands that can adapt without diluting themselves, and tell stories that engage as much as they inspire?
Second up is Communities & Culture: building connections in a fragmented world. Connecting with customers, partnerships based on trust, authenticity, and shared values in a volatile world. Within corporate culture the ability to unite is becoming as strategic as product quality. How can you build a brand that inspires and an organisation that attracts talented people over the long term?
Third up is Eco-Thinking: making eco commitment a driver of performance. Far from being a hindrance, ecological and social requirements are becoming an opportunity to innovate and stand out. Between regulations, transparency, responsible design, the circular economy and market behaviour, impact is becoming an essential strategic vector for brands. How can we transform these challenges into credible and stimulating opportunities for growth and performance?
Lastly, Innovation Tech & Experience to get you ahead: AI, immersive technologies, and data are redefining customer relationships, value creation, and internal processes. Innovation is key, but it’s also important to do so with relevance. How can we leverage these tools to improve the experience, stimulate creativity, strengthen decision-making, and foster connections with our communities without losing touch with reason?
At the time of going to press, speakers included:
Yorgo Tloupas, CEO of Yorgo&Co and founding designer of Blackcrows Skis, is an internationally recognised art director and logotype expert.
Grégory Pouy, cultural analyst and founder of LaMercatique, is known for his insights into consumer behaviour and the evolving role of brands.
Frédéric Tain, journalist and director of sport-guide.com, specialises in consumer trends and their impact on the sports business sector.
Christophe Lepetite, Director of Economic Studies at CDES Limoges and the UEFA Master for International Players, is a leading expert on the economics of sport and major events.
Olivier Desbiey, Head of Foresight at AXA Group, whose role is to identify emerging trends, “weak signals” and help organisations anticipate transformational shifts,
Ainhoa Leicaga, high-level surfer with the French National Collective and member of Athlètes for Science, passionate about ocean conservation and the environmental impact of sport,
Émilie Le Gall, Head of CSR & Sustainable Development at ARPP, driving more ethical, environmentally conscious advertising and strategy,
Justine Birot, Director at the Institut du Sport Durable and co-pilot of the “Décarbonons le Sport” report at The Shift Project, working on integrating ecological innovation in sport,
Laurence Descamps, founder of IPESLAND, executive coach at HEC, entrepreneur in the health & tech space, focusing on sustainable well-being and performance,
Pauline Ado, professional surfer, Olympian & ambassador for Surfrider Foundation & Handi Surf, combining high-level athleticism with environmental & societal engagement,
Vincent Lartizien, former pro surfer & windsurfer, now entrepreneur (Les Chanvres de l’Atlantique), linking sport, nature and innovation for sustainable living,
Julie Sonier, HR Director for Volcom Europe (Liberated Brands), expert in wellbeing, inclusion, and talent development in surf / skate culture,
Jean-Charles Marchionni, Director of StepUp Marketing and representative for ISPO Information Center France; with decades of experience in sport B2B marketing, international networks, and event business,
and the moderator is Dave Mailman who has a rich background in surf, skate and snowboard culture, marketing and media,
The annual Surf Summit cocktail party will be held on Thursday from 19:00 at the 70 Hectares and Ocean hotel in Seignosse, to celebrate the winners of the Eurosima 2025 Call for Innovation projects.
On Friday morning at 09:00 there’s a Surf Session with the Hossegor Surf Club and at 13:30 a presentation of the winner of the Eurosima Call For Innovation project.
During the Surf Summit, Eurosima will be presenting the 8th edition of the Surfing Lounge exhibition, which showcases the most innovative products and services in action sports. Summit guests get to examine the products firsthand and have a chance to talk to many of their creators.
So, if you need to visit South West France for business or pleasure, add the Surf Summit to your calendar and participate in Europe’s number one networking event for the surf industry. See you there.
