Nidecker Group and #YES Founders Align on the Next Chapter for #YES Snowboards
The Nidecker Group today announced that #YES Snowboards, the rider-founded brand established in 2008, will transition to the direction and majority ownership of its co-founders Romain De Marchi and JP Solberg in April 2026 as a standalone company. Their fellow co-founder David Carrier Porcheron (DCP) will continue to represent #YES as an ambassador, carrying forward the spirit and vision of the brand.
#YES was created by professional snowboarders JP Solberg, Romain de Marchi, and David Carrier Porcheron. In 2024, it merged with Lobster (founded by Eiki and Halldór Helgason) and NOW Bindings (founded by JF Pelchat), a strategic move that expanded the brand’s reach, broadened its product line, and reinforced its rider-driven ethos. The Helgason brothers and Geiri Höskuldsson played a central role in rebuilding the team and product direction, helping bring #YES to its current position.
The Nidecker Group will continue to operate #YES for the 2025/26 season, providing full support to shops, distributors, and partners. This winter, the brand will release two new films and roll out a complete marketing program to ensure strong presence and visibility in the marketplace. Beginning with the 2026/27 season, #YES will take full control of its operations, including managing pre-books.
“#YES is the first brand we started with riders, and it set the foundation for what has become the Nidecker Group – a family of rider-driven brands built on the same spirit of collaboration and innovation,” said Henry Nidecker, CEO of the Nidecker Group. “We are proud of the role the Nidecker Group has played in helping the brand grow, and we thank the founders for trusting us throughout all these years. This next chapter enables them to carry forward their vision, and we fully support them through the transition and into the future.”
“#YES was built on friendship, creativity, and the belief that snowboarding should always be rider-driven,” said JP Solberg, Romain de Marchi, and David Carrier Porcheron. “We thank the Nidecker Group for all those years of support and partnership. This transition gives us the opportunity to shape the brand’s future and keep building on that original spirit.”
The transition marks the beginning of a new chapter for #YES Snowboards. While the direction is set, the details of the next phase will be shared in due course. Further updates from the founders will be shared later in the season as they shape the next chapter of #YES.
