Sport Achat Ete Grenoble Preview 8-9th September
Following last summer’s successful move to a new location in Grenoble, Sport Achat Été will open its doors at the Alpexpo on the same dates as last year’s show. Grenoble is a great location in the heart of the Alps with its mountain ambiance and offers quick and easy access for mountain sports retailers to the show. Last year, over 210 brands exhibited, a 10% increase in participation compared to the previous year, and there was also a 40% surge in visitor numbers, which was a good indication of the popularity of the new location and timing. Retailer visitors came primarily from France, Switzerland, Italy, and Benelux, but there was a broad representation of other countries. With the cancellation of Outdoor by ISPO for this year, Sport Achat Été is now the largest summer outdoor show in Europe, and the organisers expect the show to become more international. All major outdoor categories are represented: technical gear, e-bikes, trail, climbing, footwear, textiles, bivouac, and lifestyle, so retailers will find all they need to be able to make the best selection of brands for their shop. The 2025 brand list is regularly updated on the Sport Achat Été website, with a strong level of renewal and new names already confirmed.
For the first time, Sport Achat Été will run alongside the Hexagone Gift & Souvenir trade show which is also held at the Alpexpo on the same dates. With its 70+ exhibitors in gifts, regional products, décor, and souvenirs, this show should be especially attractive to resort-based retailers attending Sport Achat Été, with its cross-pollination opportunities between outdoor buyers and lifestyle/gift retailers from both mountain and coastal locations.
Another additional major new feature will be the launch of the Chamrousse B2B e-bike & MTB test day, which will be held on Wednesday, 10 September, the day after Sport Achat Été. So retailers can stay overnight and the following day visit Chamrousse ski resort, just 40 min from Grenoble, to test new models on the trails and in the bike park. This will mean retailers can save a lot of time and money by visiting both the trade show and bike test on consecutive days. For attending brands and visitors there is transport and various on-site logistics available. This is a first for Sport Achat Été and is expected to become a key component of future shows.
The Fresh Zone near the entrance is dedicated to start-ups and will feature companies that are less than five years old, giving them the opportunity to present their products cheaply and get themselves known as well as enabling retailers to see the latest entrants to the market. The Fresh Zone companies for this edition are Storm Skinwear, Goodloop, Freshflow, Cordalp, Meeko and Yanaa
Near the entrance, The Shoe Expo, a wall of shoes, will help retailers discover innovative models, new products or bestsellers from a large number of brands. And the TentExpo will see brands exhibiting the latest bivouac tents.
Industry talks and panels will run throughout the show and will be hosted by Fred Tain and Le Paret Sport.The full program is as follows
Monday
11h30 – 12h15 Summer season in the mountains: the latest trends in figures and a special focus on cycling” with Brice BLANCARD and Jérôme CAMPS- Union Sport & Cycle, Jérôme GRESSET-Sport 2000 Metabief and Arnaud COPPEL-Intersport Montagne
12h15 – 13h00 From digitization to virtualization: what are the new experiences that a8> emerging around virtual reality, NFTs, avatars, metaverses presented by Florence Déronce from Cabinet Athlane.
13h00 – 14h00 “Sports tourism and the economy of sport: how brands and retailers are taking advantage of from the enthusiasm for sustainable tourism and the rise of cycling in the mountains?” with Frédéric TAIN-Sport Guide, Jocelyn Clevy-Tourism Office of Praz-sur-Arly and Alexandre Besseau- Outdoor Mix Festival
14h00 – 15h00 “Review of the 2025 Ecosport Awards & launch of the Grande Recup’ du Sport with Ecologic” with Brice Blanchard-Union Sport & Cycle, Bruno Dubois-Ski’N’Surf, Amélie Montoriol-Ecologic and Anne Lechevrel-Chateau-Union Sport & Cycle
Tuesday
11h00 – 12h00 “The benefits of compression garments: performance, injury prevention, and recovery” with Gilles Marquette and Leandro Perez-Galeone-Floky
Tennis Elite Store (Annecy-Le-Vieux)
13h00 – 14h00 “Save time and optimize prospect/customer relationships with artificial intelligence” with Cyril Marie-Inspire Studio, Frédéric Tain-Sport Guide and Magasin Paret Sport (Grand Bornand)
To keep show attendees fed and watered, the show features a food truck village with a wide choice to satisfy all tastes and avoid long waiting times. The annual Summer Party will be held on Monday evening from 18:30, in the food-truck area with DJ set, drinks, and buffet for a relaxed networking atmosphere. A cocktail and buffet will, of course, be on the agenda!
Partner hotels and accommodation deals are available. Airports in the region include Grenoble, Geneva, and Lyon Saint-Exupéry. Grenoble is also well connected by motorway and TGV from both Paris and Marseille. The Summit is open from 09:00 to 19:00 on Monday and from 09:00 to 18:00 on Tuesday. So, jump on a plane or get in the car and come hang with the industry community, see next summer season’s products all in one location.
