After an almighty snowfall throughout January, Shops 1st Try got underway to the background of blue skies on Sunday January 20, 2019. An industry dinner up the mountain on the Saturday evening allowed MC Muck Muller to welcome guests and cut the cake for the 10th anniversary of Shops 1st Try.
Scroll on for images from the first couple of days and nights action from the Germanic region’s on snow demo, which is going from strength to strength.
MC Muck opening things at the Industry Welcome Dinner Mr Industry, Clive RipleyHappy 10th Birthday to Shops 1st Try32's Toby Hammer with their Nicolas Muller Boot & ladies Lashed double Boa686 boys on the hill. Brent, Stephane, Pacome & Founder, Mike West686 Founder Mike West & Marketing Lead, Brent SandorA rose between two thorns. SOURCE's Clive Ripley served up in a Korua sandwich. Designer Aaron Schwartz & Nicholas WolkenAdidas' Chris Chatt with their Tactical 2 Lexicon & Acerra 3ST boot. Chris wears the Adidas Snowbreaker jacketBlue Tomato's Nico Pfabe & 686's PacomeBlue Tomato's Raffael NeunerBrethren Apparel's Chris Kyte always straight up chillin'Burton - Malavita & Lexa bindingsBurton's Southern German Sales Rep, Dennis Huber & Marketing Coordinator Sophie Eicke with the Family Tree Home Town Hero & StoryboardBusy swarms of testers on day 2Congress Centre DinnerDragon's PXV2. Bryan Iguchi likes it so much he changed his pro model to this new, wider shape.Dragon's Sam Nelson wearing their Over The Glass DX3Dragon's Sam Nelson with happy tester Marco from Italian shop, KahunaFBBB:Kinc's Mikey Chen with Bataleon's Rubby KiebertFrank Schnitzios' Factory 5ve Agency now doing Electric for Germany. Here's Frank & employee Fabian Wiesner holding Electric's Egg & the Kleveland Pro. Agency 69's Holger Befela on the right.Industry OGs in the house. Union's JP & Nitro's Tommy DelagoLukas Goller prepping his 2nd night of art installs for BurtonLunch time going downMervin crew - team riders Kezin Vuylsteke and Kevin Trammer with marketing guru Hendrik "Hene" Teutsch Mervin boys Hene & NicoMervin crew - Marian Kaeding, Ramona Fuchs & Patric RentschMervin's Ferdi propping up Gnu's Gloss & Money boardsMethod Mag's Tom & ChrisoMuck & Toby Hammer stoked on 10 years of Shops 1st TryNitro's Tommy Delago with their Santoku (type of Japanese Knife) and the Banker, their banked slalom board comes in one size only, 159. Oakley's Daniel Januschkowetz & Martin Gaebler with their Fall Line XL goggle and Mod 1 helmetPhunkshun Wear power coupleRide's Berzerker & War PigRide's Joerg SchrammRide's Joerg Schramm fitting out the War Pig with Capo binders.Rome - the Transatlantic handshake.Rome's Eddie Rakate holding their RavineRome's Stillman & Phil holding a Power Division each with the Warden & Ravine in the backgroundSalomon's Matti Puster with their Sick Stick, new Huck Knife Pro & Belle VueSequence magazine boys in the houseSOURCE Issue 94 cover star, FischiSOURCE's very own German market guru, Jochen BauerStance's new recruit Phil Schorp with their Jimmy Chin's Punk and Poet sock and Sage Kotsenburg's 6999 sockSubvert's Lorraine & Darren with side smile SamThe Congress Hall housed 800 retailers, media and brandsThe one and only Curator, Mr Tassilo HagerUK crew rolling deep. Surfome's Tobias, Bucky Bucko (Volcom), TSA's Orchard, Adidas' Chriss Chatt & Dragon:Howl's Sam NelsonVimana crew - Werni Stock, Brage Richenberg & Founder Trond-Eirik Husvaeg
