Marquee Brands acquired Body Glove from the Meistrell family in 2016 and the new owners have just penned a partnership deal with UK-Based Shiner that will see the brand distributed throughout Shiner’s European network alongside brands including Pro-Tec, Santa Cruz, Independent and many more.
Press Release: Marquee Brands has brought the waves to Europe with a new distribution partnership for Body Glove through Shiner Ltd.
Marquee Brands acquired a majority interest of Body Glove in November 2016 from the founding family. Body Glove was established in Redondo Beach, California in 1953 by twin brothers Bob and Bill Meistrell. From its beginnings as a pioneer in wetsuit technology, Body Glove has grown into one of the world’s most authentic and well-regarded brands in surf and outdoor sports and active lifestyle. Shiner will distribute mens, womens and childrens apparel as well as extended soft lines and sporting goods across Europe and into more than 1,000+ points of sale throughout specialty, department stores and online retailers.
Charlie Allen, MD of Shiner Ltd commented “We’re thrilled to be working with Body Glove. It’s an iconic brand with enviable equity and heritage. It’s an honor to work with both Marquee Brands and the Meistrell family.
Michael DeVirgilio, President of Marquee Brands says “We’re looking forward to working with Shiner. We are impressed with their operation and achievements to date and truly believe that working as partners, we can deliver great things. Body Glove is an authentic and much-admired brand and the scope for growth is enormous. We look forward to a bright future.”
Body Glove is delighted to announce a new deal inked with Shiner Ltd to become the new strategic European licensee. Shiner will be the main point of contact for sales throughout Europe for the Body Glove brand.