Melon Optics Innsbruck

Melon Optics Open Flagship EU Shop In Innsbruck

Press release:
Melon Optics, the independent customisable eyewear brand for the snow and bike communities, are stoked to announce the grand opening of their first ever EU flagship store right in the heart of Innsbruck, Austria. This isn’t just a store; it’s a revolution in how riders and shredders can bring their eyewear to life:

  • Inject Some Personality: For the first time in Europe, action sports enthusiasts can step into a Melon store to design their own custom goggles and sunglasses. With the help of our expert in-store team, you’re not just picking eyewear; you’re creating your own vision, and the best bit, you can design and create your eyewear right then and there!
  • Space to Be: We’ve taken a city-centre spot and transformed it into a bright, open space where our Melon family can immerse themselves in the full range of what we’ve got to offer. It’s all about vibing with the gear in a space that’s as open and inviting as the mountain trails.
  • Crafted Out There: Developed in our playgrounds, all Melon eyewear has been created from our own demands during more than 20 years obsessing over the sports we love. You’ll find competitively priced performance eyewear featuring industry leading Zeiss lenses all ready to celebrate your own style.
  • Community Vibes: The store features a separate 50 sq metre space for brands to partner with us and bring their community together. We’re kicking things off 9th Feb with Korua Shapes pop up snowboard demo centre where locals will be able to satisfy their yearning for turning on one of Korua’s beautifully crafted boards. (See below to contact us about using this space).
  • Ride Your Way: Whether you’re a skier, snowboarder, mountain biker, or part of the action sports tribe, Melon is here to champion your individuality and celebrate all levels, styles and backgrounds of riders.

Drop by our new flagship store in Innsbruck and inject some of you into a set of Melon’s custom eyewear:
Melon Optics Innsbruck
Adolf-Pichler-Platz 12,
6020 Innsbruck,

119 Oakley Goggles/Helmets
119 Dragon Goggles




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