Kaleidoscope Skateboard Co. x Horsefeathers x Helgasons Present The Sex Sells Collab

Kaleidoscope Skateboard Co. x Horsefeathers x Helgasons presents their collab Sex Sells. Inspired by the 70’s punk movement and one London based store in particular, ‘SEX’, run by Malcolm McLaren and Vivienne Westwood.


Press Release: The ”Sex Sells” collaboration between Kaleidoscope Skateboard Co. & Horsefeathers is designed by a professional snowboarder, longtime skateboarder and old friend of the Helgasons, PJ Gustafsson. The Helgason brothers have been a part of the Kaleidoscope Skateboard Co. family for a decade, so when we asked PJ if he wanted to do a collaboration between Horsefeathers, the Helgasons, and his own skateboard company the answer was YES!

„I have known Halldór and Eiki since they both moved to Sweden to ”study” at the Swedish Snowboard Highschool in Malung. When I decided to start Kaleidoscope Halldór & Eiki were the first guys to join.“- PJ Gustafsson

The collection is inspired by the early 1970’s punk movement in the UK and the legendary London boutique named SEX, run by Malcolm McLaren and Vivienne Westwood, which specialized in clothing that defined the look of the punk movement. The store’s designs confronted social and sexual taboos and included T-shirts bearing images of the Cambridge Rapist’s face hood, semi-naked cowboys, bare breasts and pornographic texts.

„Our good friend PJ has supported myself and Eiki with Kaleidoscope Skateboard Co. since he started the company, so I couldn’t be more hyped on this the collaboration with Horsefeathers and Kaleidoscope and It came out sick!“ – Halldór Helgason




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