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Austria Skate Shop Stil-Laden On Building A Sustainable Retail Offering

Located in Vienna, Stil-Laden started as a skateboard and streetwear concept store in 2005 and has since seen its reputation grow as one of Austria’s finest skate shops. Now complete with coffee shop installation and a brand new skate-goods-only shop opening just across the road, CEO Michael Paul tells us how the reinvention of the store and online presence creates the community and drives the business. Tell us about your store’s history. STIL-LADEN was founded by Günther Zott and myself…

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