S’No Control’s Max Alber Dies In Car Crash

It’s with a heavy heart we report that 32-year-old Max Alber, owner of St Anton snowboard shop S’No Control has died in a car accident.

Max had a larger than life personality and we’re lucky to have shared many chairlifts, turns and laughs with Max over the years. A true gentleman, always smiling and a man with time for everyone.

Our condolences go to all of Max’s family and friends, of whom we know he had many.

Always Sideways, Max.


Lyndsay McLaren, photo by Rafal Wojnowski


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