SOORUZ IMPACT VESTS 2025 PREVIEW
Retail Buyers Guide: Impact Vests 2025 Retail Buyer’s Guide
Brand: Sooruz
Interviewee: Marketing Team
What are the main trends in the market for impact vests in 2025 and how are you addressing them?
In 2025, we’ve taken the safety and technical performance of our products to the next level. Wearing an impact vest is never just a coincidence — it’s a choice, and that’s why our vests are evolving to meet your needs. We’ve added more adjustment straps, practical pockets, and high-visibility colors. Our new Strato vest is the perfect example: featuring multiple attachment points and storage options for your gear, and fully compatible with the Restube system.
Tells us about your new vests styles & designs?
Beyond product technology and pricing, consumers seek a compelling story. That’s exactly what we deliver with our Jules Charraud & Katinka Buiting pro models, showcasing our deep commitment to wakeboarding and its athletes. The same approach applies to our new Strato Vest, developed in close collaboration with our riders. By working directly with them, we ensure that our gear evolves alongside the latest trends and performance demands in the sport.
What (new) technology or materials are using in your crash jackets to give you a unique selling point?
Our Wing Vest, compatible with the Hook system, has been performing exceptionally well since its launch. For 2025, we’re taking it a step further by integrating the Hook directly into the vest for added convenience. It will be available in Black for men and a floral Red design for women. Two other vests — the FIFTY (50 Newton) and the STRATO — are also compatible with our Hook attachment system.
Key Products:
STRATO :
The new Strato Vest is made for adventure, combining safety and functionality. For safety, it features lightweight foam, an ergonomic fit, an abdominal strap, Restube compatibility and bright colors for impact protection and visibility. For functionality, it offers multiple pockets and Velcro zones to carry all your essentials — hydration pack, phone, lights, snacks, and more. It’s also compatible with the Soöruz Wing Hook system.
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WING :
The WING Vest – Specifically Designed for Wing Foiling. The Soöruz Wing system is now fully integrated into the vest, with secure locking straps that keep the hook firmly in place for optimal stability and convenience. Designed for longer, safer, and more comfortable sessions, it features an optimized fit and an adjustable abdominal strap for greater freedom of movement while offering targeted protection for the ribs and spine. This red model is specially tailored for women. A black version is also available for men.
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CHARRAUD :
Introducing the new pro model vest by our wake rider Jules Charraud. This slim-fit vest features 13mm foam and an adjustable abdominal strap for optimal freedom of movement. On the style side, Jules chose a denim-look fabric for the body and a textured fabric on the shoulders, giving it a clean, durable finish. We’ve also added a stitched patch on the chest and a printed detail on the lower back.
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