Ola Nygards Inlandet Pro Content

Sweden’s Inlandet Gives Snowboard Biz Update; Carry-Over, Opening New Store + Holding Strong On RRP

Sweden’s Inlandet store has just opened the doors to a new shop in the country’s ski mecca of Åre. Company Co-Founder Ola Nygårds tells us about their tentative yet positive strategy for the upcoming season and updates on the overall snowsports situation in the Sweden. How has winter 20/21 kicked off? The U.S the backcountry market is booming… any trends noticed here? Yes, it’s backcountry here as well. People want to secure their free time this winter, and since there is…

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