BN3TH MENS UNDERWEAR 2025 PREVIEW
Retail Buyers Guide: Mens Underwear 2025 Retail Buyer’s Guide
Brand: BN3TH
Interviewee: Juliet Korver, Chief Product Officer
How was the market for mens underwear in 2024?
Competitive. Price driven. Consumers are more value driven with their purchasing dollars, both in regards to performance and environmental.
What are the key trends in Men’s Underwear for 2025?
Performance. Bolder color. Fun.
In which product segment of your 2025 collection do you expect your biggest growth?
Entry level naturals and elevated Sport performance.
What shapes/designs do you offer in your 2025 collection?
Boxer Briefs, Trunks, Briefs, Sport liners,
What materials are you using? Any new ones?
Tencel, Cotton, EcoVero, Recycled Polyester,
What colour palettes and graphics are you featuring in this collection? Any standout prints or collaborations you’d like to highlight?
Muted neutrals, soft purples contrast with vibrant accent tones such as our Ethereal Blue.
How are you addressing sustainability?
Entire company. Shipping, supply chain, wastage, packaging, raw material, certification authentication, and supplier vetting.
How are you supporting retailers to sell your men’s underwear?
Making the best underwear in the market, creating franchises to allow retailers several price spaces to attract consumers. Campaign.
Key Products:
Agua Volley 2N1 swim short:
Agua Volley 2N1 swim short
Classic Icon boxer brief:
Classic Icon boxer brief
Pro Flex:
Pro Flex
Brand Previews
