Duer Great Outdoors S/S 2026 Preview

Retail Buyers Guide: Great Outdoors S/S 2026 Retail Buyer’s Guide
Brand: Duer
Interviewee: Emma Lloyd – Brand Manager for EU/UK

What trends do you see currently shaping the outdoor industry?
Cargo trousers in a loose fit, relaxed taper, or slim fit

How is your brand responding to the increasing demand for sustainability and ethical production?
Our brand was created with the goal of helping customers do more with less, so we’ve never had to pivot away from fast fashion like many other apparel brands. From the start, we’ve focused on creating a few, well-made pieces versatile enough for almost anything, and committed to relying heavily on natural materials over synthetics because of the well-known environmental challenges synthetic fibres present. We own our primary factory in Pakistan, which gives us full visibility into operations and allows us to control production volumes, avoiding overproduction and waste. While there’s always room to evolve from a sustainability perspective, our position from day one means we can focus on refinement rather than major overhauls like competitors moving entirely away from synthetics.

How are the latest U.S. tariffs and customs regulations affecting your business strategy and supply chain?
Like almost every brand, we’ve had to factor tariffs into our costs. Owning our own factory gives us more flexibility and stability, allowing us to maintain quality and stay agile as global conditions shift.

About the Brand:

What is your brand’s core mission or philosophy, and how does it influence your product development?
At DUER, our purpose is to help people live effortlessly. That means making clothing that simplifies your wardrobe and supports real life. We pioneered performance jeanswear—natural-rich fabrics infused with technical features—so you don’t have to choose between style, comfort, or functionality. Everything we make is designed for movement, versatility, and ease.

How has your brand evolved in the outdoor market over the last few years?
DUER is becoming the go to product for the active customer who can wear our trousers or denim on active adventures but also as their day to day trouser without compromising on style . we have been focusing not only in the outdoor industry but in the lifestyle and action sports industry which fits well for the brand.

Who is your target customer today?
Our target customer for DUER is a GO-DUER living an active lifestyle with a creative flare. An adventurer, photographer, artist and surfer.

Which item(s) do you expect to grow the most in SS26?
The items I see the most growth in interest would be:
-Tech fleece Denim (a winter only option)
-Live Free Adventure trousers
-Stretch canvas Cargo trousers

Key Products:

No Sweat Trouser:
Traditional fit with the addition of a tapered leg for a modern silhouette, the No Sweat Pant is crafted in our bestselling stretch fabric that’s designed to feel like your sweats with 5-pocket detailing for a polished, versatile look. Plant-rich fibres offer moisture management and antibacterial properties for less washing and comfort across seasons.

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Performance Denim:
Our signature performance denim in a heavier fabric for added structure without losing any of the stretch. This classic fit is trim, not tight, in the hip with a straight leg from mid-thigh down. Our technical approach to iconic denim offers limitless range of movement with our signature gusset and performance fibres for stretch, temperature regulation, and moisture management to stay fresh- feeling, cool and dry.

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Live free adventure trouser:
Live Free is engineered for those who desire durability without sacrificing comfort. This midweight twill fabric blends plant-based fibres with innovative stretch technology, offering enhanced structure and flexibility. Designed to keep up with your active lifestyle, it deliversbreathability, shape retention, and all-day ease, so you can move seamlessly from one adventure to the next in total comfort.

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