Homeboy Mens Streetwear S/S 2026 Preview
Retail Buyers Guide: Mens Streetwear S/S 2026 Retail Buyer’s Guide
Brand: Homeboy
Interviewee: Marketing Team
How is the streetwear market from your perspective?
It has changed significantly since last season. While in recent seasons the young target group could only find the 90s trend with baggy silhouettes at selected brands from the scene, today they are rushing to fast fashion retailers and buying poor-quality trends for little money.
Are price points increasing next season?
We really need to think about this. purchasing will also become more expensive for us, but consumers have less money to spend. We have therefore put a lot of energy into sourcing in order to become even more affordable.
What are your collection themes for SS26 and what stories are you pushing?
We blend two worlds together. On the one hand, our collection is tougher than ever, with dirty washes and bold designs. On the other hand, we mix cheerful colours, linen trousers and men’s shirts with elegant embroidery in between. Our motto: Well dressed and still core.
Any collaborations to look out for?
Yes, baby! We’re currently talking to Sk8mafia, then we want to release a capsule collection with our team rider Aimu Yamazuki, and the last one is still a secret.
STYLE/MATERIALS
What big trends are you anticipating for SS26?
Beautiful fabrics such as linen and light men’s shirts meet classic denim baggies.
Key Products:
X-Tra MONSTER denim Short Retro hb:
x-tra MONSTER denim Short Retro hb
Lux Shirts:
Lux Shirts
X-tra MONSTER Denim Dye Green:
X-tra MONSTER Denim Dye Green
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