Mens Streetwear S/S 2026 Retail Buyer’s Guide
Challenged by the fast fashion behemoths, the streetwear segment is engaged in an endless race to keep that edge on the mainstream labels. To achieve so, they can rely on their solid collabs portfolio, but also on their sustainability credits. Overview of the Spring-Summer 2026 Men’s Streetwear trends by David Bianic.
You know you are doing good things when everyone is jumping aboard your train. And Streetwear is in a way a victim of its success these days says the Homeboy staff, as “in recent seasons the young target group could only find the 90’s trend with baggy silhouettes at selected brands from the scene”, whereas today the fast fashion retailers flood the market with their little money copycats. On the other hand, Hydroponic says they are forced to look for new customer targets, “with many action sports retailers closing down it’s been a tough year for most skate and surf related brands, that may need to focus on a more general approach to the public”. But in the meanwhile, the early millennium trend is still full of rage, and offers some déjà-vu feeling for some brands: “Fashion runs in cycles, and if you’ve been watching the streets over the past few years, you can feel we’re right back in DC’s early days. Our latest collection taps into that Y2K spirit, reimagined for the future of the brand.” How does this translate in outfits? DC says we need to imagine “a bold denim lineup—both pants, jorts and shorts—alongside fresh outerwear like a standout bomber jacket”. The European brands may also benefit from an unexpected helping hand, says Jordi Quinto at Hydroponics as “U.S. brands become more expensive due to tariffs so European brands should gain market share”. He hopes that consumer loyalty would shift toward European players “offering similar aesthetics without the price hikes”. And the effects of Trump’s Tariffs on business are very patent, noticed Palle Bruun Rasmussen, Partner and Design Director at Revolution (RVLT). “We have seen a lot of suppliers who out of the blue have reached out to do business with us, I guess it’s because they have lost business within the US so they try to look for more stable markets in the EU.” The tariffs topic leads us to pricepoints for Spring-Summer 2026: what should you expect on your order sheets? While the short answer is “prices will remain stable”, it won’t be without any effort or concession from the brands. “Purchasing will also become more expensive for us, but consumers have less money to spend. We have therefore put a lot of energy into sourcing in order to become even more affordable”, explains Homeboy. To be more specific, Revolution says “t-shirts are still 40 euros, shirts are between 70-100 euros, knits 70-100 euros and outerwear between 180-250 euros”.
SS26 Themes & stories
How do the asphalt-born brands embrace the summer feeling? It is all about expressing the joy of long hot days without losing that bad boy vibe which makes streetwear labels unique. Homeboy sums this up perfectly : “We blend two worlds together. On the one hand, our collection is tougher than ever, with dirty washes and bold designs. On the other hand, we mix cheerful colours, linen trousers and men’s shirts with elegant embroidery in between. Our motto: Well dressed and still core.” Same vibe with Iriedaily’s SS26 collection, as their “popular colour-block designs now come in the new seasonal color theme “Dusty Pastels”, says Denise Graff, Brand Marketing Manager. “These shades are soft and minimal but still pack a punch and bring authentic streetwear vibes.” Colorful and dirty.
SS26 Collabs
The skateboard culture has always infused streetwear with an (over)abundant use of collabs. And SS26 still is a name-dropping list. Homeboy teases a Sk8mafia collab, “then we want to release a capsule collection with our team rider Aimu Yamazuki, and the last one is still a secret”. Hydroponic brings back the Peanut, the legendary Charles Schultz cartoon, with a collection of T-shirts, tank tops, summer shirts, caps, backpacks and socks, plus a few skate decks, skate completes and wheels. “The Collaboration will go on through FW26 with the addition of more clothing, especially the popular Hydroponic hoodies & crewnecks, plus winter apparel such as beanies and neckwarmers”, adds Jordi Quinto. As per Iriedaily, they stay close to the art community and invited artists like Stohead, Look the Weird, and Moritz Adam to contribute to this collection. “Their visions come alive not only through exclusive t-shirt artworks but also in bold patterns that transform pieces like lightweight ripstop jackets, leggings, dresses, and shirts into real eye-catchers,” details Denise.
Fabrics & sustainability
Those two go side by side nowadays, as material sourcing embodies most of the sustainable policy presented by streetwear brands. And greenwashing is not an option: brands are not throwing a few green gimmicks, accounting for a margin of their actual volumes. No. See how RVLT reached its highest level of sustainability with their SS26 collection, i.e. almost 85% of the collection. “We consider a style to be sustainable when we use more than 50% of organic or recycled materials”, explains Palle Bruun Rasmussen. In addition to organic cotton, we also find techy fabrics like viscose (Lenzing Ecovero), lyocell (Tencel), and recycled materials in Iriedaily’s range. While high grammage cotton gives t-shirts some structure, viscose has a flowy, lightweight feel which fits perfectly for summer shirts, as seen on Hydroponic x PEANUTS™ “Surf’s Not Species” shirt, featuring all-over surfing and skating prints of Snoopy and friends.
Brand Previews
