Hydroponic Mens Streetwear S/S 2026 Preview
Retail Buyers Guide: Mens Streetwear S/S 2026 Retail Buyer’s Guide
Brand: Hydroponic
Interviewee: JORDI QUINTO
How is the streetwear market from your perspective?
With many action sports retailers closing down it’s been a tough year for most skate and surf related brands, that may need to focus on a more general approach to the public.
What do you think the impact of Trump Tariffs will be on the European streetwear market?
U.S. brands become more expensive due to tariffs so European brands should gain market share. Consumer loyalty may shift toward European players offering similar aesthetics without the price hikes.
Any collaborations to look out for in SS26?
Hydroponic will release a new Official Collab with PEANUTS, the legendary Charles Schultz cartoon, in SS26, featuring a collection of T-shirts, tank tops, summer shirts, caps, backpacks and socks, plus a few skate decks, skate completes and wheels. The Collaboration will go on through FW26 with the addition of more clothing, especially the popular Hydroponic hoodies & crewnecks, plus winter apparel such as beanies and neckwarmers.
Key Products:
PEANUTS® x HYDROPONIC – “Surf’s Not Species” Capsule:
In a world that draws lines between who belongs and who doesn’t, Snoopy breaks barriers with a board under his arm. Our SS26 tee—crafted in collaboration with PEANUTS®—captures the rebellious soul of surf culture with a nod to Charles M. Schulz’s timeless commentary. Made from heavyweight cotton with a wide neck and drop-shoulder fit, the tee is built for long sessions and longer summers. Paired with our Atrani hybrid boardshorts, this look transitions effortlessly from skate to sea. Below, the Dachshund crew socks add a flash of humor and heritage to ground the outfit.
PEANUTS® x HYDROPONIC – “Surf’s Not Species”
SS26 Urban Tropics – Function Meets Play:
Hydroponic’s lightweight cotton shirt delivers breathable boldness for 30°C days, stamped with custom artwork. Paired with Pelham hybrid boardshorts—designed to handle both pavement and ocean—this look transitions effortlessly from curb to coastline. Swim-ready yet all-day wearable, it’s built for sunburnt sidewalks and spontaneous skate breaks. The streets are hot. The waves are calling.
SS26 Urban Tropics – Function Meets Play
Hydroponic x PEANUTS™ SS26:
Blends beach freedom with iconic comic nostalgia. A flowing viscose shirt features all-over surfing and skating prints of Snoopy and friends, paired with quick-dry boardshorts in vibrant motifs. Finished with graphic socks, the look captures a carefree summer spirit—bold, playful, and effortlessly cool. A limited-edition tribute to Schulz’s timeless world.
Hydroponic x PEANUTS™ SS26
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