Following last autumn’s hurricane afflicted show, Surf Expo ‘s January edition was back in full force with three days of uninterrupted special events, fashion shows and demos. Surf Expo is the key show for the global surf and associated businesses held twice a year in Orlando, Florida. The show saw a change in the floor layout with the surf business remaining front and central but the resort business moving to the back, away from the right. Please click on for our photo report from the show floor.
Next show is September 6-8, 2018
Surf Expo was held at the Orange County Convention Center in Orlando
Entrance into the show
Around the show
Around the show
Around the show
This year's hall layout is longer and thinner rather then shorter and wider as before
Adrienne Belk, Surf Expo marketing Director
187 camo pack, the brand is now part of the Triple 888 offering
187 pro knee
All in Poncho print and colour block combos working well
All in Storm Poncho for CWS and for the instructors to wear on the beach
All in's Julia and JB Caste
Amuse Society bell sleeve After Sun Down
Amuse Society bohemian loose fitting Lake front woven with tassle detail
BIC's Dura-Tech range for 2018 comes with new graphics
BIC's Paint softboard range comes with a fibreglass layer, over the EPS, for increased durability
Billabong booth
Bodyglove booth
Bodyglove catwalk
Bodyglove Jackson seam sealed snowsports jacket
Bodyglove Peter Maule and Nick Meistrell
Bodyglove Red Cell wetsuit captures the heat from the suns rays
Bote Arrow HD is based on the shape of its solid boards and part of its push into the inflatable market
Bote's Rover you can easily add outboard motors and racks
Buells Matt Rockhold and founder Ryan Buell
Cova Socal Hawaiian meets western shirt
Cova Undercover hooded quick dry Surf and Turf shirt
Cova's Kent Stevens
D'Blanc After Hours collab with Vissla
D'Blanc Don Dyer wears the Lychee Noah Dean signature model
Dakine booth
Dakine John John Florence traction pad...
Dakine's Split Adventure made with cordura
Dark Seas Chris Broders, Andrew Mercier and Noah Conboy
Dark Seas Del Norte woven Flannel shirt with anchor pin detail
Dark Seas Ramone vest quilted with a thermal lining.
Fins Unlimited constructed from rice paper and then custom printed with what ever image you want
Fins Unlimited Resin Fades are custom cut on CNC machines
Fins Unlimited Todd Bahne
Flojos water restistant mens camo canvas flip flop with bottle opener
Flojos womens Athena PU based ,rubber outsole and elasticated stap for better fit
Flojos' John Dickinson
Future Fins Alpha line is made from Bureo a recycled fishing net material
Future Fins Dave Rastovitch twin fin is made from jute woven fibre
Future Fins Jacob Dildine
Globe's Hammer Bruiser directional shaped cruiser
Globe's John Sherwood, Angelina Allen and Steven Lilly
Globe's sporty Tilt Evo, heritage meets the future
Havaianas Hype images of beaches printed on sole
Havaianas women's with jelly strap
Hobie's Corky Carrroll allround surfing SUP
Hobie's Eclipse SUP designed for beginners to get them out on the water
Hobie's Sean Douglas
Hubberboards Asymetrical Dub Zero swim fin for drop knee and prone riding
Hubberboards Dub Zero new full cresent tail for for better control.
Hubberboards founder Jeff Hubbard
Hurley's Ryan Mangan
Hyperflex's Aurelien Bouche Pillon
Hyperflex's high end Voodoo comes with fleece lining
Hyperflex's Viral price point wetsuit
Infinitiy R & B best selling surf shape
Infinity's Black Fish has concave hull shape to increase water speeds.
Infinity's Chad Baird
Jones Bones microfibre Sunset Haze print
Jones Bones Rad Plad patented ajustable waist feature
Klean Kanteen's 64 and 32 ounce bottles
Klean Kanteen's Kev Martin, Cole Uwl and Rodrigo Virrueta
Klean Kanteen's Surf Expo give away bottle
Kumo first ever inflatable balance board
Kumo kit, launched with kickstarter in 2017
Leus Connor Coffin's Heavy Petal printed towel
Leus towels
Lost Petrified Forest boardshort, when wet the print changes
Lost Phsycokiller double bump swallowtail more versitile in smaller surf
Lost's Back to school Girl T
Lost's Ben Kelley
Maui's Blender shark fin pool short
Maui's Sub brah cap
Maui's Sully Sullivan, Molly Lebitt Patricia Thornton
Mission Belts Desert Tan from the canvas line
Mission Belts Lukas Sanchez
Native Eyewear Route 66 frames made from castor plant oil
Native Eyewear The Wells with polarised lenses
Native Eyewear
O'Neill Glacier woven shirt keeps you warm when you need to be
O'Neill Hyperfreak Hydro keeps the quick dry technology on an improved material at a lower price point
O'Neill's Steve Ward
OAM Cory Lopez traction pad with animal grip which allows you to move easily forward but grips when you move back
OAM leash with flextec swivel technology and pull tab designed so you can use it with gloves
OB Five full summer range
Otis Life On Mards has LIT technology that enhances primary colours
Otis' new man for international business development Peter Webb
Otis' Saint Lo womens sunnnies with fashionable metal and acetate frames
Oxbow Glide for touring comes with a variety of attachment points
Oxbow Play has real bamboo sandwich construction and offers high stability
Oxbow's Jimmy Blakeney
Penny Boards new Mitch King collab
Penny's Jeff Goforth
Pro-lite's 123 convertiable, 3 travel bag that breaks down into 2 seperate bags
Pro-Lite's Micheal Henderson and Micah Bundy
Pro-Lite's updated leash has new custom infitting which as a twist and cut out vents to increase flexibility
Proof all new wooden Tamarack
Proof Eyewear booth
Proof's Butte has cotton based acetate frame, bio degradable in landfill.
Pukka Stand
Pulse Da Bomb package board comes with bag and leash
Pulse stand
Pulse
Pulse's Kai Skop and Jodi Ascherman
Rainbow Sandals mens 301 ARP classic rubber, retro style
Rainbow Sandals Womens 6 layer classic Rainbow wedge
Rambo beach bikes
Reef in the centre of the hall
Revolwe board bag new in natural hemp and recycled plastics
Revolwe Jan.Persson
Revolwe leash range extension into big wave
Roark Revival Highway 133 raw work wear inspired thick Denim pant
Roark Revival Nordmans wool blend flannel with patches elbows and soldiers
Roark Revival were the real animals at the show
Roark Revival's Ryan Sirianni
Robocop's in town
Rust bucket
Rusty Ester crew jumper in new colorways
Rusty sherpa lined Buck denim jacket
Rusty's Matt Keenan, Eric Marquez and Leo Calvo
Salty Crew Top Water Tech Hood, uva sunprotection hoodie
Salty Crew's CJ Hobgood in the Mariners jacket, technical sherpa lined jacket with DWR external shell
Sanuk's Puff N Chill easy slip on, with puffa upper
Sanuk's Yoga sling Crusie wool with sole made from yoga mat material
Show shaping
SIC's Bayonet high performance down wind raceboard
SIC's Casi Rynkowski and Antony Scaturro
Slowtide Booth
Slowtide Digs changing poncho with double pocket system
Slowtide retail unit carries $2000 of product
Slowtides co founders Dario Phillips and Karl Spencer
Smith's Crusader
Smith's Lowdown 2 has softer edges for all day use
Solarez uv cure resin contains alot of fibre for increased durability
Solarez, full repair kit for day or night time repairs
Stokehouse's Paul Naude and Derek O’Neill
Sun Bum on the prowl
Surf Heritage and Culture Centre's Glenn Brummage
Time to stock some ukuleles
Triple 888 certified sweat saver rainbow soon to be launched
Triple 888 interior of certified sweat saver
Triple 888's Noah Todaro
Vans booth
Vissla launching zip free wetsuits,
Vissla's Breaker reversible Jacket.
Yeti has launched open top wine tumblers this year
Yeti Hopper Backflip is a pure backpack cooler
Yeti Stand
Yeti's Alex Mckracken
Z Flex classic shapes with new Night Jungle graphics