Skiffo SUP 2026 Preview
Retail Buyers Guide: SUP 2026 Retail Buyer’s Guide
Brand: Skiffo
Interviewee: Marketing Team
What is your assessment of the 2025 business: new impetus, cleared old stocks, sounder growth, better quality products ?
This year, we decided to completely overhaul the Skiffo brand, introducing a new artistic direction, a new logo, and most importantly, a brand-new SUP range. We are starting again on a fresh foundation, the goal is clear: to offer a brand with a striking, bright, and colorful design, complemented by a rich and distinctive accessory pack!
Do you favor segmented distribution channels? (entry-level allrounders via online D2C and sports chain stores, advanced models for core retailers?)
For this range, we selected the shapes and sizes that best meet the needs of a broad market and developed them into six distinct designs. We are primarily targeting online distribution for this range because it allows us to reach a wide audience directly, offer competitive pricing, and provide a seamless shopping experience with detailed product information. Online channels also give us more control over brand presentation and customer engagement, while enabling faster feedback and adaptation to market trends.
Which are your key inflatable models for 2026 in the Allround/Cruising segments?
As previously mentioned, we have developed only one Allround model : Rivage 11’: 11′ x 34″ x 6″, which we have offered in six different designs. The board is built with 24P Free drop-stitch construction, and the package is more than complete, including a 2-in-1 combo kayak paddle, a neoprene kayak seat, an ergonomic carry bag,double action pump, a 10L dry bag, a waterproof phone case, and a leash.
Which Specialty iSUPs are growing/decreasing in 2026 ? (Race & Flatwater, River, Fishing, SUP-Kayak, SUP surfing…)
The market trend is primarily focused on consumer-oriented models. Users want a product that is well-designed and easy to use. This is precisely what we aimed for at Skiffo with this model, which functions as a “kayak combo.” We offer an innovative design and a ready-to-go package to provide customers with an optimal experience on the water
Is innovation stalling or did the SUP reach maturity regarding designs and constructions?
We believe there is still room for innovation. For example, in our Skiffo Rivage 11′ model, we used 24P Free drop-stitch construction, which means the materials are guaranteed free of harmful substances, reflecting an ethical approach for both our customers and the people who manufacture the boards. On the design side, we introduced a new front bungee retention system for better functionality. Additionally, we carried out a thorough design work on the graphics and the EVA deck pad to enhance both aesthetics and user experience.
Key Products:
Photo SUNRISE SUNSET:
We decided to develop a single board size but offer four different color designs as well as two collector designs with additional work on the overall design and the EVA deck pad.The main strength of this SUP pack is that it includes everything a user needs. Indeed, the accessory pack contains the board, a combo kayak paddle, a neoprene kayak seat, a 10L drybag, a waterproof smartphone case, a double-action pump, an ergonomic carrying bag, and a board carrying strap.
Skiffo_Accessoires_Produit_Sunrise
Skiffo Sunset:
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