Nomadix Surf Robes and Ponchos 2026 Preview

Retail Buyers Guide: Surf Robes and Ponchos 2026 Retail Buyer’s Guide
Brand: Nomadix
Interviewee: Nate Clark, Director of Wholesale

From a broader distance, Changing Robes seem to be (still) all over the place in 2026, shadowing Surf Ponchos. Does this feeling translate into sales (Robes vs Ponchos)?
At Nomadix, ponchos continue to lead. Our changing ponchos remain a strong category because they deliver the core benefits customers want: easy changing, quick-dry performance, packability, and versatility for beach, surf, camp, and travel.

The Robes are no longer a core piece of apparel for watersports, worn by very different consumer profiles. How do you handle the core vs mainstream positioning as a brand?
We pride ourselves in making multi-functional products that can be used across many use cases and aspects of life. Our changing poncho is built for water activities, but its appeal naturally extends beyond core users because it is practical, easy to wear, and useful anywhere people are drying off, changing, or layering up outdoors.

Are Robes and Ponchos a gendered garment? More women seem to adopt the style than lads. Plus they are a big hit among kids, right?
Our ponchos are designed as unisex styles with a size range made to fit everyone in the family. We offer adult and kids options, including toddler sizing, which makes them especially popular for family beach days, travel, and everyday outdoor use.

What’s new in your ‘26 Surf Poncho collection? (materials, silhouettes, colors/prints/patterns)
Our collection brings in new colors and patterns for spring and summer, with a strong focus on tropical and floral prints paired with bold, seasonal colors like orange, yellow, blue, and more.

What’s new in your ‘26 Changing Robes collection? (materials, silhouettes, colors/prints/patterns)
Same answer as #4. Our Surf Poncho and Changing Robes are the same product.

Which pieces of advice do you have for retailers? Keep it core with dedicated watersports products or mix it up (core and casual)?
Mix it up. A good assortment should stay rooted in core watersports needs while also reflecting the broader, everyday versatility customers are looking for. That balance helps retailers serve the core consumer without limiting the category’s appeal.

Key Products:

Changing Poncho:
Big Flowers Expedition Orange. The easy solution for changing on the go. Whether you’re suiting up before a surf, drying off after wakeboarding, or winding down by the campfire, the Nomadix Changing Poncho is a versatile staple built for life outside. Quick-drying, absorbent, and sand-resistant.

CP-BIFL-EXO_0767

Changing Poncho:
Lazy Daisy Dusk. The easy solution for changing on the go. Whether you’re suiting up before a surf, drying off after wakeboarding, or winding down by the campfire, the Nomadix Changing Poncho is a versatile staple built for life outside. Quick-drying, absorbent, and sand-resistant.

CP-LADA-102_8019

Kids Changing Poncho:
Palms Dusk. The easy solution for changing on the go. Whether you’re suiting up before a surf, drying off after wakeboarding, or winding down by the campfire, the Nomadix Changing Poncho is a versatile staple built for life outside. Quick-drying, absorbent, and sand-resistant.

YCP-PLMS-106_4086

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