COOL SHOES HANGING SHOES 2025 PREVIEW
Retail Buyers Guide: Hanging Shoes 2025 Retail Buyer’s Guide
Brand: Cool Shoe Corp.
Interviewee: Marketing Team
How was 2024 for the hanging shoes market?
2024 was NOT a year for open footwear. Probably worst spring weather conditions across Europe made early sales of sandals weak and even if things got better un summer the overall result across countries and product categories was down with a certain level of stocks remaining in stores. In spite of this situation, COOL shoe corp. had a growth of 15% of order book for 2025 driven by opening and/or expansion in a number of key chains/accounts across Europe.
What are the current trends in hanging shoes?
2 main trends from our perspective =
- Clogs = cork based footbeds movin away from traditional “3 points” system.
- Cushy materials which offer a new type of confort.
What new styles and shapes are you offering in 2025?
There are plenty of new styles/colors but I will focus on 2 men’s styles =
- WAVE = rubber outside shell with soft inside EVA cvombined with a TPR outside sole. This is a all terrain sandal
- CHILL = combination of a clog in “cushy” foam which gives a sportive look to this new sandal
What materials and construction techniques are you using in your 2025 collection?
COOL shoe corp has an extensive line of products and we use virtually all materials and constructions across our line in MEN / WOMEN / YOUTH
What colours and prints are you offering in 2025?
Again, we have an extensive line of product and we cover virtually all colors and a mix of prints across the line.
Anything new in terms of sustainability?
Please tell us about your key marketing stories for hanging shoes for 2025. In 2025 we will focus all our communication in digital media on 2 main stories
- Beach lovers = focusing on all the great friend and family moments on the beach
- Urban beach = focusing on how beach lifestyle can be lived in a city
Key Products:
Cool Tan:
TAN
Cool Brown:
BROWN
Cool Charcoal:
CHARCOAL
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