EQ SUNSCREEN 2025 PREVIEW

Retail Buyers Guide: Sunscreen 2025 Retail Buyer’s Guide
Brand: EQ
Interviewee: Marketing Team

How was demand in the sunscreen market in 2024?
There is a clear perception of increased awareness regarding the importance of using sunscreen from a skin health perspective, along with greater concern about the harmful effects of UV radiation. Additionally, projections indicate a 3% growth for the period 2025 to 2030. The demand for natural and organic sun care products saw a significant rise, as consumers increasingly preferred eco-friendly and skin-safe options. However, 2024 was also a challenging year from a commercial standpoint, as the market experienced significant fluctuations due to external factors. Nevertheless, overall, 2024 was marked by growth opportunities, driven by increased health awareness and product innovation, balanced against the need for better consumer education on consistent sun protection practices.

What are the new trends in sunscreen?
Following what was described in the previous question, there is a clear trend among consumers toward more natural, biodegradable, and ocean-safe products. These formulations are made with eco-friendly ingredients, aiming to minimize environmental impact, especially in coastal areas. Additionally, there is also a growing demand for sunscreens that offer additional benefits, such as hydration, anti-aging properties, and broad-spectrum protection without leaving white residue.Personalized sun protection recommendations are also gaining traction, largely driven by AI-powered tools.

Please tell us about your innovations for 2025.
As of February 2025, EQ Love continues to uphold its commitment to providing eco-friendly, certified organic cosmetics and wellness products inspired by the surfing lifestyle. New product launches are scheduled for Summer 2025, but we will have to wait until then for a detailed announcement. However, we can guarantee that EQ Love will continue to emphasize the use of premium ingredients to ensure optimal protection and to preserve the natural environment, proudly taking the lead in the production of key products, particularly the colored sticks, which offer a wide range of shades available at various retail points. These have been enthusiastically received by customers, who continue to place their trust in the quality of our products.

What are the main ingredients you are using and how do you address sustainability/eco friendliness in your products?
EQ Love is deeply committed to sustainability and eco-friendliness, ensuring that all products align with both high-performance skincare and environmental responsibility—values that are especially important within the surf and outdoor communities.

Main Ingredients Used by EQ Love:
EQ Love prioritizes natural, organic, and eco-certified ingredients, carefully selected to offer maximum protection while being gentle on the skin and the planet. Some key ingredients include:

Zinc Oxide (Non-Nano):
A mineral filter that provides broad-spectrum UVA/UVB protection without harming marine life.

Organic Shea Butter:
Nourishes and hydrates the skin, offering anti-aging and reparative benefits.

Organic Aloe Vera:
Known for its soothing and regenerating properties, ideal for sun-exposed skin.

Vegetable Oils:
(Jojoba, Coconut, Sunflower, Macadamia) – Provide deep hydration and reinforce the skin’s natural barrier.

Beeswax or Plant-Based Alternatives:
Used to improve texture and water resistance in sun protection formulas.

Sustainability and Eco-Friendliness:

EQ Love’s commitment to sustainability is evident through several practices:

Certified Organic Products:
Approximately 95% of EQ’s cosmetic products are certified organic by ECOCERT® and labeled COSMEBIO®, ensuring adherence to strict ecological and organic standards.

Ingredient Sourcing:
EQ has a “blacklist” of prohibited substances, avoiding harmful components like PEGs, silicones, and chemical sunscreens. Instead, we focus on natural and organic ingredients, with at least 95% of the total ingredients being of natural origin and a significant portion sourced from organic farming.

Ocean-Safe Sunscreens:
Formulated without harmful oxybenzone, octinoxate, or nano-particles, protecting marine ecosystems and coral reefs.

Sustainable Packaging:
EQ Love has made significant strides in reducing plastic use, favoring recyclable materials, biodegradable options, and aluminum packaging for some of its products.

Ethical & Responsible Sourcing:
Ingredients are sourced from sustainable, fair-trade farms whenever possible, ensuring that both people and the planet benefit.

Multi-Use & Refillable Options:
Some product packaging is designed for reuse or refillability, minimizing waste.

Vegan and Cruelty-Free:
EQ Love is certified by PETA®, with 70% of their cosmetic products being vegan. We ensure that no animal testing is conducted. This dedication to sustainability is not just a trend but a core philosophy of EQ Love, aligning with the expectations of eco-conscious consumers who understand the importance of protecting both skin and nature. Through these initiatives, EQ Love demonstrates a holistic approach to sustainability, prioritizing both the well-being of consumers and the preservation of the environment.

What other benefits, apart from sun protection, does your product offer?
Apart from sun protection, EQ Love products offer a wide range of benefits that go beyond shielding the skin from harmful UV rays. EQ integrates skincare, well-being, and sustainability into its formulations, ensuring that its products provide nourishment, hydration, and environmental protection.

Key Products:

Deep Hydration & Skin Nourishment:
Many EQ Love products contain botanical oils (such as jojoba, macadamia, sunflower, and coconut oil) and shea butter, which provide long-lasting hydration, leaving the skin soft and nourished. Aloe Vera is widely used in aftersun and skincare products for its soothing, moisturizing, and skin-repairing properties.

Anti-Aging & Skin Regeneration:
Products enriched with antioxidants (Vitamin E, Omega 6 & 9) help combat free radicals, reducing signs of premature aging such as wrinkles, fine lines, and sunspots. The Protective Cream with Cold Cream acts as a barrier against harsh environmental elements like wind, pollution, and extreme temperatures, making it great for winter sports and outdoor adventures.

Relaxation & Wellness:
The Cryo Relaxing Gel is designed to reduce muscle discomfort and inflammation, making it a perfect recovery product after surfing, hiking, or intense workouts. Massage oils and aromatherapy products offer calming and revitalizing properties, promoting skin softness and relaxation.

Eco-Conscious & Reef-Safe Skincare:
100% mineral sunscreens without harmful chemicals (no oxybenzone, octinoxate, or nano-particles), ensuring both skin safety and ocean preservation. Sustainable packaging with biodegradable or recyclable materials to minimize environmental impact.

Extreme Climate Protection:
The 2-in-1 SPF 50 Combo Stick and Cold Cream Protective Balm are ideal for extreme conditions, protecting against wind, snow, and cold exposure, making them perfect for mountain sports and cold-weather adventures.

Performance-Oriented Formulas for Athletes & Outdoor Enthusiasts:
Water-resistant and long-lasting sunscreen formulations allow for extended outdoor activity without frequent reapplication. Colored SPF sticks provide fun yet functional sun protection, especially for surfers, skiers, and climbers who need visible, durable coverage. EQ Love goes beyond sun protection, offering multi-functional skincare that is nourishing, protective, anti-aging, soothing, and eco-conscious — making it an ideal choice for sports lovers, nature enthusiasts, and eco-conscious consumers.

Why should retailers stock your brand & your latest collection?
EQ Love it’s a premium, eco-conscious, and performance-driven brand that appeals to an increasingly aware and sustainability-focused consumer base. EQ Love’s products offer a unique mix of sun protection, skincare, wellness, and sustainability, making it an attractive and marketable brand for a variety of retail spaces..

Key Reasons to Stock EQ Love

Growing Demand for Clean, Organic & Reef-Safe Skincare:
Consumers are actively looking for safer, natural alternatives to traditional chemical sunscreens and skincare products. EQ Love’s formulas are ECOCERT & COSMOS ORGANIC certified, meaning they guarantee a high percentage of natural and organic ingredients. 100% reef-safe & ocean-friendly sun care without oxybenzone, octinoxate, or nano-particles—a key concern in coastal and environmentally conscious markets.

High-Performance Products Designed for Active Lifestyles:
Water-resistant, long-lasting sunscreens designed for surfers, skiers, hikers, and outdoor enthusiasts. Unique colored SPF sticks that provide fun yet functional sun protection, a favorite among surfers and extreme sports athletes. Cryo Relaxing Gel and SOS skincare for post-sun recovery and skin repair, enhancing the brand’s multi-use appeal.

Wide Consumer Appeal & Market Positioning:
Crossover between sun care, skincare, and wellness attracts a broad customer base, from adventure seekers to eco-conscious beauty lovers. Ideal for retailers catering to outdoor sports, eco-friendly skincare, organic beauty, and health-conscious consumers. The brand is well recognized among surfers, sports enthusiasts, and sustainability advocates, giving it strong brand credibility.

Winter & Extreme Climate Protection:
Protective Cold Cream for wind, cold, and pollution resistance—ideal for skiers, mountaineers, and winter sports fans. Retailer Benefits – Why EQ Love is a Great Business Decision. High-value, organic, and premium eco-friendly products allow for competitive pricing.

Customer Loyalty & Repeat Purchases – Consumers love multi-functional, sustainable skincare, leading to high return rates. Marketing & Brand Support – EQ Love actively promotes its brand via social media, sustainability campaigns, and athlete sponsorships, driving consumer interest.

Perfect for Sustainable & Outdoor Retailers:
Aligns perfectly with surf shops, outdoor stores, eco-conscious beauty retailers, and wellness spaces.

Why EQ Love?
Retailers looking to align with the eco-conscious, high-performance skincare movement should stock EQ Love to offer their customers sustainable, effective, and well-loved sun and skincare solutions.

What POS are you helping retailers out with?
EQ Love provides its customers with a wide range of POS materials to highlight the brand’s presence in a harmonious way within retail spaces:

Eye-catching visuals to promote products and strengthen brand identity.
Counter Displays:
Available in various sizes, made from natural materials such as bamboo, and designed to showcase products in an attractive and engaging way for consumers.

Key Products:

SPF 50 CREME SOLAIRE:

SPF 50 CREME SOLAIRE

SPF 30 LAIT SOLAIRE:

SPF 30 LAIT SOLAIRE

SPF 50+ STICK SOLAIRE:

SPF 50+ STICK SOLAIRE