FLOJOS HANGING SHOES 2025 PREVIEW

Retail Buyers Guide: Hanging Shoes 2025 Retail Buyer’s Guide
Brand: Flojos
Interviewee: Ashley Lugo Integrated Marketing Manager

How was 2024 for the hanging shoes market?
In 2024 we saw steady demand in the hanging shoes market. Our classic favorites , like the Flojos Original 101 delivered exceptional sell through, proving that timeless comfort still resonates with consumers. We saw a warm reception to our new styles and vibrant colorways, especially in the women’s Fiesta Lite.

What are the current trends in hanging shoes?
In 2025 we see a demand for sandals that blend comfort with personality, fresh trends that are all about personalization and bold expression, graphics are huge, consumers are gravitating toward sandals with eye-catching prints or retro-inspired designs. Customization is also taking off people want to feel like their sandals are one of a kind, whether through unique strap options or DIY flair. Finally, the push for more colors and variety is undeniable, Flojos is leaning in by infusing our classic laid back style with these modern twists, giving retailers fresh inventory that moves fast.

What new styles and shapes are you offering in 2025?
In our Women’s line, we’re expanding the comfort collection with three new stars: Carly, Kaitlin and Danica. Each features our fan-favorite KUSH footbed a squishy, supportive blend of neoprene and EVA foam that molds to the foot paired with a grippy hibiscus-patterned TPR outsole for all-day wear. We’re also launching a women’s Flatform Collection, featuring a 1.5-inch heel and platform that strikes the perfect balance of height and stability, ideal for shoppers who want a lift without losing that Flojos chill vibe. For fall, we’re thrilled to unveil the Beachcomber Collection, spanning both men’s and women’s lines. This standout range sets us apart with its innovative ‘in-mold’ memory foam footbed, lightweight, ultra comfortable, and custom fit over time.

What materials and construction techniques are you using in your 2025 collection?

For 2025, Flojos Sandals is doubling down on comfort and innovation. We’ve expanded our KUSH footbed, a squishy, neoprene EVA foam blend, across more men’s and women’s styles, delivering that all day comfort our customers love. In our men’s line, we have FLO-JEL technology in styles like the Zambas and Alto. This game changing feature embeds a gel capsule in the heel of the footbed, acting as a shock absorber that supports and cushions with every stride, perfect for guys who want durability without the ache. We’re thrilled to introduce our PillowTop blown EVA technology across both men’s and women’s collections, including the women’s Catalina and men’s Zambas and Alto, plus many more. Meticulously engineered for immediate, resilient support, this blown EVA offers unparalleled cushioning that bounces back.

What colours and prints are you offering in 2025?
In 2025, Flojos Sandals is turning up the vibrancy, our fan favorite Flojos Original sandal gets a seasonal refresh, now offered in a stunning new Purple colorway. We’re also unveiling the Flojos Fiesta Lite in three electrifying neon options: Blue Weave, Neon Lime Weave, and Neon Pink Weave. These eye catching shades tap into the trend for bold, playful colors, while continuing to deliver the classic comfort they are known for.

Anything new in terms of sustainability?
We’ve introduced new sustainable kraft hang-tags and hangers across our product line, swapping out traditional materials for eco-friendly alternatives. Beyond packaging, our focus remains on crafting durable, well made sandals that stand the test of time.

Please tell us about your key marketing stories for hanging shoes for 2025
Key marketing themes for 2025 are Vintage Beach which brings together rich textures, effortless style, and the all-day comfort Flojos. In the women’s collection we have a new style the Lana as well the loved Grace and Divine are now offered in new tribal prints and colors. On the men’s side the Cuero is a stand out with its faux suede strap, debossed with a tribal print, now in a new charcoal hue. Flojos Sandals is also dialing up comfort as our cornerstone marketing story, spinning it into three chapters that elevate our ‘always Flojos time’ vibe. First up is Comfort Elevated, spotlighting our new women’s Flatform Collection. This lineup, featuring the Sally, Nessa, and Breeze, delivers a just-right 1.5-inch lift with the durability and cushioning Flojos is famous for. We’re also refreshing our beloved women’s wedges with bold, spring-ready colors, keeping them a go-to for effortless style and all-day wear. Next, Comfort Expanded introduces our Fits Wide Collection, designed to cradle every foot with our cutting edge PillowTop blown EVA technology and KUSH comfort footbed, a squishy neoprene-EVA blend that molds to you. Standouts like the women’s Blair 2.0 and men’s Zander 2.0 bring this plush support to a variety of styles. Finally, “Sink-In Comfort” for Every Step unveils the Beachcomber Collection, a men’s and women’s range with an innovative ‘in-mold’ memory foam footbed. This lightweight, custom-fit cushioning is made for unwinding, offering extreme comfort that sets us apart.

How are you helping retailers sell this category?
We’re all about making it easy and profitable for retailers to showcase our hanging shoes in 2025. In store, we’re offering a unique standing display designed with Shopp ability in mind: it invites customers to walk around, explore styles close, and pick their perfect pair. This compact, space saving design maximizes floor efficiency, think more sales, less clutter. Beyond the store, we’re committed to providing digital assets and ready to share content from our social campaigns.

Key Products:

Grace:
Introducing the Grace women’s sandal, part of our Vintage Baja Collection. This hooded thong sandal features a combination of faux leather and raffia or fabric straps, a comfortable fabric liner, and an arch supporting covered footbed with a tribal printed perimeter. The faux leather toepost and TPR outsole ensure durability and stability while wearing. Whether you’re out running errands or soaking up the sun on vacation, the Grace sandal will keep you looking stylish and feeling comfortable all day long.

GRACE_aqua.artisan_L

Ryan Kush:
Introducing the Ryan ‘Kush’ Men’s Sandal – a perfect blend of style, comfort, and support. The two-tone strap, featuring faux leather and embossed EVA underlay, is the same style as the Ryan men’s sandal, however the ‘Kush’ in the Ryan Kush speaks to the embossed MEMEX memory foam footbed with arch support which ensures maximum comfort, while the soft fabric liner and nylon toepost pampers your feet. The Ryan Kush features a TPR outsole, offering durability and reliable traction. Whether it’s a beach trip or a casual outing, the Ryan ‘Kush’ sandal is your go-to choice for effortless style and comfort.

RYAN.KUSH_brown_L

Fiesta Lite:
Step into effortless comfort with the Fiesta Lite women’s sandal, designed for all-day wear with a lightweight feel. Featuring a soft EVA strap with a self liner, this sandal offers a gentle, secure fit. The molded EVA footbed provides superior cushioning and added arch support, ensuring your feet stay comfortable wherever the day takes you. Finished with a sponge outsole for flexibility and grip, the Fiesta Lite is perfect for casual strolls, beach outings, or laid-back summer days. Lightweight, stylish, and supportive—your new go-to sandal for warm-weather adventures!

FIESTA-LITE_rose_L