GOGGLESOC SUNGLASSES 2025 PREVIEW
Retail Buyers Guide: Sunglasses 2025 Retail Buyer’s Guide
Brand: Gogglesoc
Interviewee: Jasmin Spence - Marketing Manager
Which segment of your 2025 offering do you expect to sell best and why?
There’s a sunnysoc for everyone, which is why we expect strong sales across the board. Our range includes mountain landscapes for outdoor lovers, funky fruit designs for a bold touch, and sleek block colors for a minimalist look.
Which technologies from your 2025 offer are most in demand?
sunnysoc isn’t just a sunglass pouch – it’s built for lens care. Our built-in microfiber lens cloth keeps sunglasses smudge-free, while the handy clip makes it easy to attach to bags, belts, or jackets for quick access.
Any noteworthy sustainable practices in your production and shipping processes this year?
Our sunglass case is environmentally conscious with microfiber fabric that’s made with recycled plastic bottles (94% rPET and 6% spandex). We recognize we can’t change the world alone, but by making sunnysocs from recycled plastic bottles we are doing our part to conserve our resources, and keep waste out of our landfills. We also keep packaging minimal and plastic-free. In addition to this, we are reducing our carbon footprint by working with SeaTrees to offset emissions.
What are your marketing stories?
Slush-Ready Shades – presenting sunnysoc as a spring skiing essential. Charity Collab sunnysocs:
- Open Hearts sunnysoc: We’re teaming up with the Open Hearts Foundation to create a limited-edition sunnysoc, with proceeds going to SOS Outreach, a nonprofit that helps underserved youth experience the outdoors and develop leadership skills.
- SeaTrees sunnysoc: We’re continuing our commitment to sustainability with the SeaTrees sunnysoc, helping to fund reforestation projects in San Diego, California, and Mallorca, Spain. Every purchase supports SeaTrees’ mission to restore blue carbon ecosystems and fight climate change.
How are you supporting retailers to sell this category?
Offering eye-catching in-store displays that show how sunnysoc protects sunglasses.
Key Products:
Ocean Sunnysoc:
ocean sunnysoc
Mystic Sunnysoc:
mystic sunnysoc
Forest Floor Sunnysoc:
forest floor sunnysoc
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