Iriedaily Mens Streetwear S/S 2026 Preview
Retail Buyers Guide: Mens Streetwear S/S 2026 Retail Buyer’s Guide
Brand: Iriedaily
Interviewee: DENISE GRAFF Brand Marketing Manager
Are price points increasing next season?
Thankfully, our retail prices remain unchanged
What are your collection themes for SS26 and what stories are you pushing?
With our new Spring/Summer 2026 collection, we’re taking IRIEDAILY into a new era while staying true to what defines us: a love for detail, high-quality plus sustainable materials and our strong streetwear DNA. The collection is unique, creative and full of fresh silhouettes that really stand out. IRIEDAILY has always had a close connection to the art community. That’s why we invited artists like Stohead, Look the Weird, and Moritz Adam to contribute to this collection. Their visions come alive not only through exclusive T-shirt artworks but also in bold patterns that transform pieces like lightweight ripstop jackets, leggings, dresses, and shirts into real eye-catchers. We’ve introduced new materials to the mix, including terry cloth, eco T/C canvas, washed cotton & nylon, denim, and nylon taslon — perfect for hot days and warm nights. Our embroidery range has grown with fresh artworks, and our popular color-block designs now come in the new seasonal color theme “Dusty Pastels.” These shades are soft and minimal but still pack a punch and bring authentic streetwear vibes.
Any collaborations to look out for?
For our Spring/Summer 2026 collection, we teamed up with renowned artists such as Stohead and Look the Weird, who not only contributed striking artworks but also crafted exceptional patterns in their unmistakable signature style.
Is sustainability a focus for your brand?
Sustainability has been central to IRIEDAILY’s philosophy for many years. We primarily work with organic cotton, viscose (Lenzing Ecovero), lyocell (Tencel), and recycled materials. As part of our commitment, we are a member of ClimatePartner and offset the calculated company emissions by supporting a certified climate project through their program. Additionally, we are proud to be a Leader Member of the Fair Wear Foundation to actively improve together working conditions for garment workers in the textile manufacturing industry.
Key Products:
Artisaner Jacket:
Artisaner Jacket
Non Merci Chef Knit:
Non Merci Chef Knit
Resorio Shirt:
Resorio Shirt
Brand Previews
