JP AUSTRALIA SUP 2025 PREVIEW
Retail Buyers Guide: SUP 2025 Retail Buyer’s Guide
Brand: JP Australia
Interviewee: Hendrik Holzhauer / Marketing Manager JP-Asutralia
Which are your key inflatable models for 2025 in the Allround/Cruising segments?
JP-Australia offers a diverse range of inflatable SUP’s designed to meet various needs in the Allround and Cruising categories. The AllroundAir, CruisAir, and Venus models provide options for different skill levels and paddling preferences, all available in multiple construction technologies.
AllroundAir: Designed to cater to the widest range of paddlers, the AllroundAir is perfect for everyone—from absolute beginners to experienced paddlers tackling white water runs. It also suits amateur surfers and yoga enthusiasts, making it a true all-rounder.
CruisAir: With a balanced shape, a wider tail, and a narrower outline, the CruisAir offers the perfect blend of stability and speed. Ideal for everyday paddling, this board follows the latest SUP cruising trends and delivers a smooth, efficient glide. It’s a great choice for those seeking faster performance while maintaining stability, bridging the gap between allround boards and SUP racing models.
Venus: Specifically designed for female paddlers, the Venus takes inspiration from the most popular sizes in the AllroundAir and CruisAir series. It features a stylish and vibrant color combination while maintaining the performance and versatility of its counterparts.
These inflatable models from JP-Australia ensure an exceptional paddling experience, whether for casual cruising, fitness, or adventure.
Which Specialty iSUP are you pushing in 2025: Race & Flatwater, River, Fishing, SUP-Kayak…?
In 2025, we continue to focus on all areas of stand-up paddling, ensuring that we offer high-quality products for every type of paddler. Our goal is to provide innovative and reliable solutions for every discipline. We are constantly improving our products, refining designs, and integrating the latest technologies to enhance performance, durability, and paddling experience. Our commitment remains the same: to develop versatile and specialized SUP boards that meet the needs of all riders, from beginners to experts.
(hardboard brands only) The opportunity for hardboard sales seem to be whether in the school/rental area or in the high-end performance models. Do you cater to this demand?
JP-Australia offers a wide range of composite SUP boards, catering to various disciplines. From Surf SUP boards to classic allrounders, touring, and race boards, we provide options for all skill levels and preferences. This year, we have expanded our lineup to include a specialized SUP Downwind Foil Board – the Downwinder. We continuously develop and refine our composite board range to ensure that our customers find the perfect board for their adventures.
How are you supporting retailers through this difficult period?
We support retailers in selling our 2025 SUP Boards by providing a range of valuable resources. We supply comprehensive marketing materials, which can be used in both online and physical stores. In August 2024 we launched or new media room which helps our customers to have easy access to alle our marketing recourses and product data. In addition, we offer test gear for demo events, allowing customers to experience the boards firsthand and boosting their confidence in the products. Our extensive social media presence helps drive traffic to retailers through targeted campaigns, while endorsements from our team and team riders enhance the visibility and credibility of our Boards. These combined efforts are aimed at helping retailers effectively market and sell our 2025 Foils & Foil Boards.
Key Products:
AllroundAir :
AllroundAir
CruisAir:
CruisAir
Venus:
Venus
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