Lost Boardshorts S/S 2026 Preview
Retail Buyers Guide: Boardshorts s/s 2026 Retail Buyer’s Guide
Brand: LOST
Interviewee: Jonathna Gilbert CEO Europe
Were the level orders for SS25 boardshorts good?
Yes, orders were in line with market expectations. We saw solid interest in our core boardshort styles and prints.
Do you carry over staple pieces over the years?
Absolutely, we carry over key core theme lines that have become part of the LOST DNA. These staple pieces keep the range grounded while we explore seasonal updates.
Prices vary from €30 to €150+: where do you position your brand on that spectrum?
We aim to hit key commercial price points, offering value through design and fabric innovation. Our range starts in the mid-price bracket, with premium styles—like the Lightspeed boardshort—topping out just above €100.
What are the main design trends of SS26 for (surfing) boardshorts? (cuts, lengths, special features, closing systems…)
For SS26, we’re keeping things functional but progressive. Expect:
- 20–22” outseams
- Hybrid/stretch performance fabrics
- Clean finishes, welded seams,
- Flat fly closures with rubber-tipped drawcords
- Paneled Constuction
Same question for walkshorts/beachshorts.
More relaxed fits, elastic waistbands, utility pockets, and soft vintage washes define our SS26 walkshorts. These are built for all-day wear—beach to bar. Our hybrid silhouettes are popular, work in or out of water, with quick-dry function and understated styling.
What are you colour & print stories for SS26?
The palette leans coastal and sun-faded—washed black, clay, aged olive, salt blue, and dirty pastel hits. Print stories include vintage surf graphics, grungy tropicals, overdyed florals, and hand-drawn elements pulled from LOST’s archives and surfboard art.
Which fabrics did you implement for the SS26 collections?
A mix of 4 way poly and Nylon stretch, quick-dry poly blends, and vintage-feel cotton .
Key Products:
Lightspeed Boardshort:
Lost Lightspeed Boardshort
Arc Boardshort:
Arc Boardshort
Tradition Boardshort:
Tradition Boardshort
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