MUNDAKA SUNGLASSES 2025 PREVIEW
Retail Buyers Guide: Sunglasses 2025 Retail Buyer’s Guide
Brand: Mundaka
Interviewee: Sylvain, Brand Manager
How was the sunglasses market overall in 2024?
The sunglasses market in 2024 continued to evolve, with strong demand for technical and sustainable products, aligning with consumer expectations for performance and eco-responsibility.
What new trends have you seen for sunglasses in board sports for 2025?
For 2025, the main trends in board sports eyewear focus on lighter, more sustainable materials, high-performance lenses, and designs that offer versatility both on and off the water.
Which segment of your 2025 offering do you expect to sell best and why?
Our best-selling segment is expected to be our performance-driven, eco-friendly models, which perfectly meet the needs of demanding riders looking for both function and style.
What new frame shapes and colours are in your 2025 offer?
We are introducing modern and ergonomic frame shapes with a color palette inspired by nature, ensuring a balance between aesthetics and technical efficiency.
Which lens technologies from your 2025 offer are most in demand?
Our most in-demand lens technologies remain polarized and photochromic options, providing optimal vision in changing light conditions.
Have you introduced any new lens colours and tints in your 2025 offering?
Yes, we have introduced new lens tints to enhance contrast and protection in different environments.
Any noteworthy sustainable practices in your production and shipping processes this year?
Sustainability remains at the core of our production, with continued use of bio-acetate and Grilamid Green materials, along with recycled paper packaging for all products.
What are your marketing stories?
Our marketing focuses on performance, durability, and style, leveraging strong social media engagement and collaborations with top athletes in the industry.
How are you supporting retailers to sell this category?
To support retailers, we provide comprehensive sales tools, impactful POS materials, and training on our lens technologies and eco-friendly materials.
Key Products:
The KJERAG:
Inspired by the Norwegian mountains, combines power, performance and adventure. Its polycarbonate lenses offer optimum optical quality and UV protection, while its Grilamid frame is lightweight, resistant and stable, even in extreme conditions.
KJERAG
RAPTOR:
RAPTOR
AKILA:
AKILA
Brand Previews
