Oxbow Boardshorts S/S 2026 Preview
Retail Buyers Guide: Boardshorts s/s 2026 Retail Buyer’s Guide
Brand: Oxbow
Interviewee: PRODUCT MANAGER THOMAS CHASTOL
Were the level orders for SS25 boardshorts good?
Level orders for SS25 boardshorts were good, at least in progression as we increased our range, more styles and more colours.
Do you carry over staple pieces over the years?
We do carry over staple pieces, and on top of that we reworked our segmentation based and introduced a “heritage” segmentation with iconic styles we used to offer back in the days. We relaunch few strong all over prints, with actual features on it. We use obviously sustainable fabrics but we add cotton on it to create a vintage style effect. The result is so nice!
Prices vary from €30 to €150+: where do you position your brand on that spectrum?
First prices around 32€ are mainly our beach short, our boardshorts start at 49.99€ and the main focus is from 55€ to 65€. We try to remain very competitive with good features, nice prints and of course sustainable fabrics.
Key Products:
OXV932505_XLSBL:
OXV932505_XLSBL
OXV932482_XBLAC:
OXV932482_XBLAC
OXV932464_XBLAC:
OXV932464_XBLAC
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