PALM AND PINE SUNSCREEN 2025 PREVIEW

Retail Buyers Guide: Sunscreen 2025 Retail Buyer’s Guide
Brand: PALM AND PINE
Interviewee: Founder

How was demand in the sunscreen market in 2024?
We saw an uptick in demand and interest in sunscreen specifically for outdoor use as consumers become more aware of the need to protect their skin when doing sport. We’re particularly connected to the winter market so it’s always great to see sales sustained during this time, with more and more winter sports lovers stocking up on sunscreen at the start of the season.

What are the new trends in sunscreen?
We service one of them, for sure. Sunscreen for specific niches, brands building sunscreen into daily use. No longer is it a one-size-fits-all, consumers are looking for UV protection that fits into their lives and routines. For us it’s designing products that suit the demands of the outdoor sports lover – removing strong perfumes, chemicals that sting they eyes when sweating, taking the needs of the end user and building it into the product experience.

Please tell us about your innovations for 2025.
For 2025 we’re working on relaunching out SPF 30 product. Incorporating feedback from our customers whilst staying true to our commitment to sustainability, we’re adapting the formulation and packaging to improve overall user experience – watch this space.

What are the main ingredients you are using and how do you address sustainability/eco friendliness in your products?
We are a mineral sunscreen brand meaning we choose physical UV filters, over chemical. This does create a unique user experience that is for some but not for others. We’re lucky, however, to be in Europe where the selection of UV filters that are available to us are some of the safest and most sophisticated in the world, so in time, we will be exploring chemical versions of the products that are safe for humans and the planet. This will also broaden our range to accommodate those who prefer the feel and texture of chemical-based sunscreens. As a 100% vegan brand, we are committed to using only plant-based ingredients and are one of the world’s only vegan zinc brands using sunflower wax instead of beeswax. Minimising our environmental impact through ingredients and plastic-free/alternative packaging.

What other benefits, apart from sun protection, does your product offer?
Every ingredient in our products serves a specific function – from antioxidants, to

Why should retailers stock your brand & your latest collection?
Our unique positioning. Palm & Pine positions itself with an adventure-centric brand identity, catering to outdoor enthusiasts seeking natural and sustainable skincare solutions. We uniquely connect to the outdoor lover from summer through winter, with a heavy focus on aesthetic and design, shifting sunscreen from it’s traditional look and feel and challenging sustainable branding to be more daring.

What POS are you helping retailers out with?
In line with the branding, we’re keeping it simple and sleek to allow the brand and product to pop. Space-saving counter-top displays custom built with wood and interchangeable marketing display allows for seasonable updates and customisation to suit the individual retailer and location, where desired.

Key Products:

SPF 50 Zinc:
Year-round protection. One of the world’s only vegan zinc sunscreens designed for outdoor lovers from the ocean to the mountains. The plant-derived wax base means it stays put when you’re doing sport, doesn’t run into your eyes, and a fragrance free formula for subtle, natural protection. The natural tint means no white cast for invisible UVA/UVB protection.

SPF 50 Vegan Zinc

SPF 50 Lip Balm:
Total lip protection when outdoors. Powerful UVA/UVB protection,100% vegan and fragrance-free. A unique blend of candelilla, castor, and jojoba to soothe, hydrate, and protect your delicate lips. Candelilla wax forms a natural barrier to lock in moisture and keep dryness at bay, while castor oil’s rich fatty acids provide intense hydration and softness. Jojoba wax’s gentle exfoliating properties, leave lips feeling smooth and rejuvenated.

05 LIP BALM 50