PSD MENS UNDERWEAR 2025 PREVIEW
Retail Buyers Guide: Mens Underwear 2025 Retail Buyer’s Guide
Brand: Psd
Interviewee: Curt Flaitz CEO / Co-Founder
How was the market for mens underwear in 2024?
PSD finished 2024 with our best year to date achieving significant growth in all channels. Notably, we are seeing a nice ground swell in our core surf accounts on east and west coasts as well as in Hawaii.
What are the key trends in Men’s Underwear for 2025?
N/A
In which product segment of your 2025 collection do you expect your biggest growth?
In EU and UK we are seeing the quickest uptake in our Core Standard and CoolMesh styles. Most of our ambassador signature styles are in our CoolMesh product. Featuring the perfect amount of compression that provides just the right amount of support, extra breathable panels where it counts, and our unique Signature PSD silky, roll resistant, color coordinated waistband. You’ll always find a print and waistband to coordinate with your favorite kicks as we design each waistband to match the prints.
What shapes/designs do you offer in your 2025 collection?
5” and 7” Boxer Briefs
What materials are you using? Any new ones?
We recently launched our Premium Modal Blend – “PSD Luxe Modal” which is a 91% Modal, 9% elastane super soft fabric which will be available in EU and UK in SS25. Otherwise, our go to is our CoolMesh or the Core Standard which is available in 7” and 5” lengths. (88% Polyester / 12% Elastane) For the guys that just want cotton we also have our Classic Cotton 3 packs in solid colors (95% Cotton / 5% Elastane)
How are you supporting retailers to sell your men’s underwear?
Displays, social assets, hip mannequins, seeding product for staff and shop riders, bespoke POP, and some limited custom shop signature collabs that we showcased at Surf Expo. We also proudly signed our first pro surf teamrider, Eli Hanneman, from Lahaina, Hawaii.
Key Products:
Brand Previews
