QUIKSILVER SUNGLASSES 2025 PREVIEW

Retail Buyers Guide: Sunglasses 2025 Retail Buyer’s Guide
Brand: Quiksilver
Interviewee: JP BONNEMASON Eyewear product manager

How was the sunglasses market overall in 2024?
We had a good sell out on the technical frames. People were looking for more tech features and benefits in their outdoor activities.

What new trends have you seen for sunglasses in board sports for 2025?
The main key trend is the come-back of the wrapped rectangle and oval shapes inspired of the 2000’s.

Which segment of your 2025 offering do you expect to sell best and why?
Our franchise Slash is in the top seller 2024. This is our technical cylindric shield available with different lens technologies as polarized, photochromic, X-trem antifog with hydro and oleophobic treatments. Our iconic shape the Ferris which is more casual, and perennial is still also in our best seller for more than 12 years! Buying Quiksilver sunnies, our consumers are still looking for a mix of performance and lifestyle to wear them every day in all conditions and activities.

What new frame shapes and colours are in your 2025 offer?
The FLOW is the new Quiksilver style of 2025. This is a chunky rectangle shape made in acetate linked to our Mercury collection, a youthful and relevant capsule build on the Y2K fashion trend.

Which lens technologies from your 2025 offer are most in demand?
We are still offering a large panel of polarized lenses mainly on green lenses or flash gold lenses.

Have you introduced any new lens colours and tints in your 2025 offering?
We offer a new tint in flash gold on our two iconic frames form the Y2K FISHY & ELLIPSE. Otherwise, we use lenses in grey, brown and green with sometimes some flash treatments in blue, silver or red.

Any noteworthy sustainable practices in your production and shipping processes this year?
One of the main focus of the Boardriders group is to offer sustainable products. The Quiksilver eyewear collection will be at 100% of the range sustainable. It means that 100% of the Quiksilver sunnies range will be made with new materials and at least 30% of the total weight of the product is sustainable. We use the following materials:

Bio acetate
Bio nylon: Rilsan G850 is a high performance copolyimide based on renewable resources.
And now recycled wetsuits for a special project : The FERRIS NEO. We collect some used wetsuits in Boardriders stores; this is the Take back Program. We send those wetsuits to Oceneo, a French company doing sunnies with recycled wetsuits. Thexy cut the wetsuits and remove the zip to grind nto neoprene powder. This poswder is mixed with natural pine resine. Then they cut the frames inot the solid material plate and make sunglasses 100% handmade, made in France with recycled neoprene.

What are your marketing stories?
Main story for SS 25 for Quiksilver is the SATURN collection. This old school collection features some old shapes and fabrics with the Saturn logo: an elliptic logo. The sunnies being part of this range are called ELLIPSE & FISHY. It is a mix of vintage and future.

How are you supporting retailers to sell this category?
Displays available

Key Products:

FERRIS NEO 140€:
TECHNOLOGY OCENEO® technology – Made from used neoprene wetsuits, a step closer to circular manufacturing. MADE BETTER- Made in France with recycled wetsuits collected in QUIKSILVER® stores Handmade sunglasses from plaques of neoprene pellets mixed with bio-oil of pines resin Bio-nylon distortion free shatter resistant polycarbonate lenses by DALLOZ® Handmade recycled neoprene pouch .Recycled paper packaging and leaflet. FEATURES LENS: 57 / BRIDGE: 18 / TEMPLE: 145 / LENS HEIGHT: 44. 4 base wrap coverage lens, 100% U.V. sun protection. Cat.3. 2 years warranty

FERRIS NEO

ELLIPSE 100€:
Wrapped shape from the 2000’s with rubber eartips and nose pads for a better maintain. This shape is part of the Quiksilver SATURN collection. Made in Italy, 8 base lenses, rubber eartips and nose pads, Bio nylon injected frame, Zeiss lenses.

ELLIPSE

FLOW 100€:
Handmade bio acetate frame. ZEISS CR39 lenses. 2 base wrap coverage. 100% U.V. sun protection. Cat.2 or 3. Flex hinges. Organic cotton pouch. 2 years warranty.

FLOW