RED BULL SPECT SUNGLASSES 2025 PREVIEW

Retail Buyers Guide: Sunglasses 2025 Retail Buyer’s Guide
Brand: Red Bull SPECT
Interviewee: Marketing, PR & Sales

How was the sunglasses market overall in 2024?
In 2024, the global sunglasses market experienced significant growth. In Europe, particularly in the DACH-Region, strong market growth was observed. Consumers place great importance on functionality and style, driving demand for innovative and aesthetically appealing sunglasses. And: The trend toward an active and health-conscious lifestyle is driving the demand for high-quality sports sunglasses. Customers expect not only optimal sun protection but also tailored solutions for various sports. One of the most notable trends in 2024 was the rising popularity of shield sunglasses. These large, one-piece lenses provide extensive protection and have become a fashionable statement in both sports and leisurewear.

What new trends have you seen for sunglasses in board sports for 2025?
Large lenses and dynamic shapes: There is a growing demand for large-scale shield designs and aerodynamic shapes that provide both comprehensive protection and a fashion statement.
Technical lenses for daily use: Many athletes are now opting for sunglasses that incorporate sport-specific lenses, such as polarized (POLAR°Z) or photochromic lenses (I°BOOST), into their everyday eyewear. This helps board sport enthusiasts seamlessly transition from performance use to casual wear while maintaining optimal visual clarity and protection.

Which segment of your 2025 offering do you expect to sell best and why?
In terms of models: Ongoing our shield models, where we are launching new color and mirror combinations. In terms of technologies: Our POLAR°Z and I°BOOST models, with air vents, nosepads; a combination of good looking and safe/functional models

What new frame shapes and colours are in your 2025 offer?

New frame shapes:
- Models “CHESS” and “CHAIN” with wrap around design
- Models “RIDDLE” and “RUMBLE” (new in autumn)
- Models from the “Sun RX” Collection
- Models “MARK” and “GABE”
A few of the new frame/lenses colors: soft light touch blue with smoke frame with blue mirror lenses, soft touch turquoise frame with black tips and smoke lenses, matt metallic grey frame with blue with red-purple mirror lenses, shiny x’tal grey frames with purple tips with blue with red-purple mirror lenses, shiny light mint frame with light pink tips blue with pink-yellow mirror lenses = our 4D recolorations (see photos attached to mail; eg. Models “DAFT-11” and “DASH-007”)

Which lens technologies from your 2025 offer are most in demand?
The main technologies are:

I°BOOST: The innovative I°BOOST Technology enhances contrast-rich colors like an equalizer, filters our distortion, and provides crystal-clear vision and sharply defines details, even in lov light condition.
WING DTS 2.0: The technology combines innovative design with functionality. A built-in sliding mechanism (dual temple system) extends an additional temple when needed, securely wrapping around the ear to provide enhanced support during intense activities.
CHROM°X: CHROM°X are photochromic lenses that automatically adjust to changing light conditions, offering optimal protection and clear vision. Ideal for sports activities, they always provide the optimal tint for a comfortable viewing experience.
POLAR°Z: Polarizing lenses are particularly advantageous for sports and leisure activities. They absorb dazzling light reflections and filter out unwanted reflections.

Have you introduced any new lens colours and tints in your 2025 offering?
See above

Any noteworthy sustainable practices in your production and shipping processes this year?
The extension of our sunglasses’ life cycle is at the heart of our development process. To achieve this, we focus on a durable construction, high-quality scratch-resistant lenses, and an expressive design. We also prioritize sustainable materials: Our frames are made from resource-based, renewable materials, combining environmental friendliness with longevity.

What are your marketing stories?
Our marketing stories revolve around innovation, performance, and durability. Inspired by the spirit of extreme sports and high-performance, we design sunglasses that meet the demands of athletes, outdoor enthusiasts, and active individuals. We focus on extending the product lifecycle through high-quality, scratch-resistant lenses, sturdy construction, and sustainable materials. But our eyewear is not just about protection and style—it’s about creating a cool look and a lasting connection with the wearer. By combining advanced technology with bold design, we ensure that our sunglasses go beyond trends and become a reliable companion for any adventure.

How are you supporting retailers to sell this category?

Personal contact person and full service, long partnerships
Material for POS: POS-Displays, Posters, Beachflags, Counters, Uni Tower, Window Cards, individual designs etc.
Online plattform for clients with plenty of information like catalogues, lookbooks, factsheets about products, pictures (ready to use for costumer) and material for social media an Co. etc.
Public Relations

Key Products:

Highlight Piece 1: Model “MARK”:
MARK by Red Bull SPECT Eyewear is a high-performance bike-specific pair of glasses that seamlessly adapts to changing light conditions thanks to innovative CHROM°X technology (MARK-01X) and provides 100 % UV protection. With individually adjustable nose pads, rubberized temple tips, and a lightweight, flexible G850 construction, they ensure a perfect fit and comfort on every ride. The sleek shield shape and comprehensive light coverage make every activity an unforgettable experience.

MARK-01X

Highlight Piece 2: Models from SUN RX Collection:
The SUN RX Collection represents the latest in eye technology. Each pair of glasses features I°BOOST (high-contrast lenses), which significantly enhance color perception and offer notable improvements in visual performance. The polarized lenses (POLAR°Z) effectively reduce glare and ensure clear vision. The SUN RX Collection offers many additional benefits and is the perfect choice for those seeking a sporty and high-quality pair of sunglasses.

RED PS103

Highlight Piece 3: DAFT-011:
DAFT from Red Bull SPECT Eyewear combines uncompromising design with maximum functionality. On your next outdoor adventure, the panoramic lens provides a wide field of vision and 100 % UV protection. The frame material, made from high-quality G850, is lightweight, flexible, and robust. The rubberized surface ensures a secure fit. These are perfect sports glasses for unrestricted performance.

DAFT-011