Rhythm Boardshorts S/S 2026 Preview
Retail Buyers Guide: Boardshorts s/s 2026 Retail Buyer’s Guide
Brand: Rhythm
Interviewee: Pablo Garay – European Marketing Coordinator
Were the level orders for SS25 boardshorts good?
BOARDSHORTS/ Yes, boardshorts are always a good category and with a very good sell-out for our brand. WALKSHORTS/ This is a category that has consistently performed every spring season. Sell out is super good so orders are high.
Do you carry over staple pieces over the years?
BOARDSHORTS/ We have the “classics” and “heritage” collection that are the cornerstones of our collection. They keep being good sellers year after year. WALKSHORTS/ Linen jams and cord jams are a must-have. These are an essential part of our walkshort collection and they always perform good. Thay are the perfect blend of coastal fashion and sophistication.
Prices vary from €30 to €150+: where do you position your brand on that spectrum?
BOARDSHORTS/ One of our strengths is that we are able to provide premium quality and designs at a 75-80€ price on average. WALKSHORTS/ Average price would be around 70€ providing a top knotch quality product at a super interesting price.
What are the main design trends of SS26 for (surfing) boardshorts? (cuts, lengths, special features, closing systems…)
BOARDSHORTS/ Panels and side stripes are often featured in our SP26 collection. We have also included some original and more fashion-oriented prints. In terms of length, our boardshorts go from 16.5” to 18”. WALKSHORTS/ Apart from our all-time classics we have already mentioned (cord, linen and plain pastel colors), SP26 collection features Denim shorts, Pleated cuts, embroidered logos and some more fashion-oriented prints n(floral, camo, checks, etc…)
Same question for walkshorts/beachshorts.
What are you colour & print stories for SS26?
In line with Rhythms brand spirit, we focus on providing easy yet inspiring pastel colors. But like I mentioned before, we do also have some nice prints for the curious mind.
Which fabrics did you implement for the SS26 collections?
Denim, Cord, Linen, Cotton, recycled polyester and nylon
Key Products:
Racket Trunk Vintage:
The Racket Trunk in Vintage Black is cut in a 16-inch heritage fit with custom repeat-printed panels for a bold summer statement.
Racket Trunk Vintage
Classic Linen Jam:
Tailored for warm days, these linen-blend shorts feature a relaxed fit and elastic waistband. A go-to for coastal mornings and evening strolls.
Classic Linen Jam
Panel Stripe Trunk:
Engineered for performance and comfort, the Panel Stripe Trunk offers a contoured f it, double-needle construction, and durable panel taping at the side seams.
Panel Stripe Trunk
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