Rhythm Womens Swimwear S/S 2026 Preview
Retail Buyers Guide: Womens Swimwear S/S 2026 Retail Buyer’s Guide
Brand: Rhythm
Interviewee: Pablo Garay – European Marketing Coordinator
What are the current industry trends in women’s swimwear?
Minimalist silhouettes, clean lines, and solid colors are elevated with intriguing textured accents. Bold oversized prints and exotic patterns, with standout shades like vibrant blue and sunset coral. Earthy neutral tones and added trims have remained strong performers.
What style/shape of swimwear is most popular in your current range?
Skimpy styles remain our top sellers, especially slide triangles and high-cut or tie-side bottoms. We’re adding a new skimpy bottom with the same front shape as the high-cut—set to be a strong addition.
Which 2025 styles do you expect to grow the most?
Soft Straps and textured styles
What have been the major inspirations behind the designs in the 2026 range?
Incorporating textures into our collections is essential—not just through solid colors, but also with stripe and check patterns that are core to our signature aesthetic. Subtle, detailed trims further enhance the distinctiveness of each piece.
What colour palettes and prints will we find in your 2026 range? Any crossovers from other brand product categories?
Our signature earthy tones—especially rich browns—remain top sellers and continue to be a foundational element in every collection.
What materials are you using in your 2026 collection?
ECONYL® is a regenerated nylon made from waste like fishing nets and industrial scraps. It performs just like virgin nylon but with a much lower environmental impact. We choose it for its quality, durability, and alignment with our commitment to sustainability.
What efforts are you making towards sustainability?
The Classics swimwear collection forms the core of our ECO line, crafted using certified eco-friendly materials. We also incorporate one to two base fabrics from our Indent collections, as we continuously explore innovative fabrications and advance our commitment to sustainable sourcing.
How will you support retailers to sell this category?
Pop Ups, POP, Gift For Purchase And Social media activation
Key Products:
The Rhythm Swimwear Classics range blends timeless design with modern comfort. Featuring flattering cuts, high-quality fabrics, and subtle tones, these pieces are perfect for effortless beach days. Inspired by vintage surf culture, each swimsuit offers a versatile and enduring style. Designed for movement and sun-soaked adventures, Rhythm Classics deliver an iconic look that never goes out of style.
MELIA FLORAL TWIST FRONT TOP CHOCOLATE:
MELIA-FLORAL-TWIST-FRONT-TOP-CHOCOLATE
Classic:
classic
Textured:
textured
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