ROXY SUNGLASSES 2025 PREVIEW
Retail Buyers Guide: Sunglasses 2025 Retail Buyer’s Guide
Brand: ROXY
Interviewee: JP Bonnemason Eyewear product manager
How was the sunglasses market overall in 2024?
Good sell out on the technical frames. People are looking for tech features and benefits in their outdoor activities.
What new trends have you seen for sunglasses in board sports for 2025?
The main key trend is still the rectangular shape from the 90’s. We keep offering oversized butterfly shapes.
Which segment of your 2025 offering do you expect to sell best and why?
The lifestyle products with a fashion orientation are still selling best in 2024. Those frames are handmade by acetate with high end lenses.
What new frame shapes and colours are in your 2025 offer?
We launch 4 new fashion styles in acetate: 1 cateye, 1 oversized geometric shape and 2 rectangular eyeshapes. Those ones are in bio acetate.
Which lens technologies from your 2025 offer are most in demand?
We are still offering a large panel of polarized lenses mainly on grey lenses and green lenses.
Have you introduced any new lens colours and tints in your 2025 offering?
We use to offer classic lenses in grey, brown and green with sometimes some flash treatments. The new ones for 2025 are the pink rainbow, lght lila ans gradiant green.
Any noteworthy sustainable practices in your production and shipping processes this year?
One of the main focus of the Boardriders group is to offer sustainable products. The Roxy eyewear collection will be at 100% of the range sustainable. It means that 100% of the Roxy sunnies range will be made with new materials and at least 30% of the total weight of the product is sustainable. We use the following materials:
- Re PET: recycled plastic bottles material
- Bio nylon: Rilsan G850 is a high performance copolyimide based on renewable resources.
- Bio acetate: made with plasticisers from 100% renewable sources rather than oil-based ones
All the packagings, cases, cardboards, hangtags, polybags are recycled.
How are you supporting retailers to sell this category?
Displays available
Key Products:
RIBEIRA:
Handmade bio acetate frame, 90€.
RIBEIRA
CANUTA:
Handmade bio acetate frame, 90€.
CANUTA
AMELIA:
Handmade bio acetate frame, 90€.
AMELIA
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