SAXX MENS UNDERWEAR 2025 PREVIEW

Retail Buyers Guide: Mens Underwear 2025 Retail Buyer’s Guide
Brand: Saxx
Interviewee: Meghan Meyer- Product Line Manager

How was the market for mens underwear in 2024?
Although the economy still continues to hit rough waters, men’s underwear has remained steady. Innovation is a high focus across the board and SAXX is planned for growth in 2025.

What are the key trends in Men’s Underwear for 2025?
Innovative solutions to solve for men’s times of uncomfort are at the forefront of our thinking for 2025. You will see a continued focus from us on cooling and breathability with the introduction of our Droptemp Dry sweat solution, and other new launches including Stop Drop Technology that allows our guy to breathe easy knowing the “unwanted last drops” down there are a problem of the past.

In which product segment of your 2025 collection do you expect your biggest growth?
In relaunches of key programs that bring critical, introductions of new, competitive price points, and upleveled improvements with added benefits. You will see this specifically in performance as well as the expansion of our Stop Drop Technology across our underwear line.

What shapes/designs do you offer in your 2025 collection?
Boxer Brief, Trunk, Brief, Boxer Short, Sleep Boxer and Long Leg

What materials are you using? Any new ones?
Underwear

Lightweight Circular Knit Jersey and Mesh
Lightweight Warp Knit Mesh
Fiber Contents –
Polyester/Spandex
Recycled Polyester/Spandex
Nylon/Spandex
Cotton/Modal/Spandex
EcoVero Viscose/Spandex
Cotton/Spandex
Nylon/Polyester/Spandex
Polyester/Cotton/Lyocell/Spandex

New Materials for 2025:

Lightweight Cotton/Spandex Mesh
Lightweight Polyester/Spandex Stripe Mesh
Lightweight Performance Polyester/Spandex Mesh

Apparel

Mid-Weight Circular Knits – Jersey, Double Knits, French Terry
Fiber Contents –
- Modal/Spandex
- Cotton/Modal/Spandex
- Polyester/Spandex
Lightweight Wovens – Taffeta, Seersucker
Fiber Contents –
- Polyester
- Polyester/Spandex
- Recycled Polyester/Spandex
- Nylon

New Materials for 2025:

Lightweight UPF 50 Pique Interlock
Lightweight Stretch Warp Knit
Lightweight Seersucker Woven
Socks

What colour palettes and graphics are you featuring in this collection? Any standout prints or collaborations you’d like to highlight?
We looked directly to our consumer, to our SAXX guys, for inspiration. Based the season’s color or different persona profiles that reflect or exaggerate all the different guys we outfit. We wanted to celebrate what he’s passionate about, or nostalgic for…whether its’ passion for lazing on the couch watching sports all weekend, hitting the slopes or hiking the backcountry, a muddy game of flag football over thanksgiving, to dressing to the nines, breaking out that special bottle of cristal, to ring in the NY with his closest friends.

How are you addressing sustainability?
SAXX has developed a long-term strategic Sustainability Work Plan with goals mapped out addressing:

Carbon Footprinting
Supply Chain ESG goals for environmental and social compliance – Water, Waste, Chemistry, Worldly/Higg assessment tracking
Cascale annual membership
Seasonal RSL Testing and compliance
PFAS restriction in materials/product
Expanding Oeko-Tex STANDARD 100 product certification
Lenzing EcoVero certified Viscose
Microfiber Shedding Testing
Garment Marker efficiency target
Recycled Polyester integration into product
SAXX Worldly/Higg BRM annual submission
Packaging – Reduce and improve sustainability
Focus Brand communication on Men’s Health, Self-Care, and Inclusivity
Annual Retailer compliance submissions

How are you supporting retailers to sell your men’s underwear?
We provide various instore solutions depending on retailer size from 40 unit counter tops to bespoke built fixtures highlighting our technologies and styles.

Key Products:

Vibe Xtra Soft Comfort £27:
We’ve taken the fan-fav Vibe Super Soft and enhanced it with Life-changing functional features. Made with super soft and naturally breathable materials, Vibe Xtra Soft comfort boasts a fly opening, No Ride Up Leg™,, and Stop Drop Technology™, – a wicking fabric structure that’s integrated into the BallPark Pouch. to deal with awkward post pee drops.

VIBE Xtra Soft

Multi-Sport Mesh – £24:
An athlete doesn’t need to adjust his underwear or unload in a Multi-Sport Mesh. Featuring No-Ride Up Leg, and the BallPark Pouch PRO™, this soft and smooth versatile style keeps everything put during sport activities. And to ensure that your manhood stays dry and comfy after a bathroom breaks, we’ve Intergrated Stop Drop Technology™, – a wicking fabric structure that’s integrated into the BallPark Pouch to deal with awkward post pee drops.

Multi Sport Mesh

Essential Performance Mesh 3 Pack £40:
Performance underwear at everyday price. Our all-new Essential Performance Mesh Boxer Brief upgrade his daily fitness routines. Engineered for any-day sport versatility, our essential performance pair is made from lightweight fabric that wicks sweat and controls odor and features No-Ride up Leg™ and the Ball Park Pouch.

Essential Performance Mesh