SOORUZ SURF ROBES AND PONCHOS 2025 PREVIEW
Retail Buyers Guide: Surf Robes and Ponchos 2025 Retail Buyer’s Guide
Brand: Sooruz
Interviewee: Marketing Team
From a niche market to a popular must-have, Changing Robes and Surf Ponchos keep on growing.. What is your strategy for 2025: keep on expanding full tilt or has the time came to consolidate your offer?
Surf ponchos and changing robes have grown from a niche product to an essential piece of gear. For 2025, our strategy is to keep expanding while refining our offer, bringing more technical and high-performance designs to the market. That’s where the Storm Rider Poncho comes in a true innovation. Made from recycled polyester, it is 100% waterproof and breathable, designed to withstand the harshest conditions. With sealed seams, a maxi-zip, and a 3-panel hood, it offers ultimate protection and comfort, whether after a surf session or in unpredictable outdoor environments. With the Storm Rider, we are setting a new standard for ponchos, combining performance, durability, and style.
Recently, lighter and quicker drying options using micro-fiber cloth, rather than the thick terry Surf Poncho have gained traction, Do you offer both?
Yes, we recognize that different users have different needs, which is why we offer both traditional thick terry ponchos and lighter, quick-drying options. For those who prefer the classic surf poncho experience, we have models like the Blurry Poncho, made from 100% cotton sponge fabric in Portugal. This high-quality terry cloth ensures maximum absorption and comfort. And for those seeking a lighter, quicker-drying alternative, we offer ponchos like the Arco Poncho, which is made of an 80% polyester – 20% cotton blend. This combination makes it more breathable and faster to dry.
Style: As there is pretty much a single silhouette for Ponchos & Robes, the only way to stand out is via colors/prints/patterns. What do you have in store for 2025?
For 2025, we’re offering a wide range of styles and colors to appeal to every rider’s taste. Whether you’re into bold patterns, minimalist designs, or technical performance, we’ve got something for you. We’ve got vibrant and patterned ponchos, like the Blurry Poncho with its checkered blue patterns, adding a fresh and dynamic touch. We also offer more classic designs, such as the Arco Poncho in black, featuring a subtle patch. And for those who need a more technical option, the Storm Rider Poncho provides waterproof protection and high performance, designed for extreme conditions. By combining diverse styles, colors, and premium finishes, we’re making sure that everyone can find the perfect poncho whether for post-surf comfort, outdoor exploration, or everyday wear.
Key Products:
STORM RIDER:
Brave the elements with the STORM RIDER poncho from Soöruz. Designed for extreme conditions, it combines waterproofing, comfort, and recycled materials. Its three-panel hood, waterproof pockets, and YKK zip ensure maximum protection against wind and rain. Perfect for riders seeking reliability and performance.
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BLURRY:
Hooded poncho to change while staying warm and discreet before and after your sessions. Comfortable and soft to the touch and on the skin. Side “false pocket” openings for easier changing. Composition: 100% Cotton Weight: 310gr.
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ARCO:
Hooded Poncho Stay warm and discreet while changing before and after your sessions with this hooded poncho. Kangaroo Pocket: Convenient front pockets. Quick-Drying: Ideal for fast drying. Composition: 20% Cotton 80% Polyester Weight: 280gr
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