Sooruz Wetsuits S/S 2026 Preview
Retail Buyers Guide: Wetsuits S/S 2026 Retail Buyer’s Guide
Brand: Sooruz
Interviewee: Marketing Team
The new rubber innovations display the picture of a segment full of vitality. Was the sell-in on the same page for Spring-Summer 2025?
Sales of SOÖRUZ wetsuits were very good in spring and summer 2025. Our products are renowned for their qualities: performance, eco-design, durability, affordability, and style. Our Organic Oysterprene foam has proven itself on the market for two years now. It is the result of 10 years of development to reduce our environmental impact. It is a sure bet. All SOÖRUZ wetsuits, without exception, are made with our organic foam.
Are pricepoints on the rise? If they are, how do you justify the raise to retailers?
We are keeping the same prices for 2026 as in 2025. When we create a wetsuit, the goal is always to make it the best wetsuit on the market in that price range. For example, our Fighter range is the best value for wetsuits around €300.
What differentiates your steamer offer from the rest of the competition?
In addition to being ultra-high-performance—warm, flexible, soft, quick-drying, and lightweight—our STORM DRY lining is made from recycled fibers.
Which silhouettes are trending within the pure summer short-leg/arm models?
For both men and women, long-sleeved shorty wetsuits are growing in popularity every year. They are available in a range of colors, zips, pro models, and more.
While the winter wetsuit offer black on black (non)colorways, did you add a bit of fun in the spring-summer ranges?
I’ll let you discover the 2026 collection for yourself. In keeping with the Soöruz style, it’s a sophisticated mix of fun and simplicity.
Do you offer repair and/or recycle programs?
SOÖRUZ has its own prototyping and repair workshop in France. The quality of our after-sales service is exceptional thanks to the speed, expertise, and care provided by our seamstresses. We also have our own recycling program with semi-industrial equipment. You can find out more on our website: www.sooruz.com
Key Products:
GURU PRO:
Our most high-performing wetsuit, crafted with our best fabrics and Organic Oysterprene foam, 78% bio-sourced from oyster shell powder and natural rubber. This wetsuit includes all our finest details: inside tapes, recycled quick-drying Storm-Dry lining, and premium finishes. It delivers the perfect balance of comfort, sustainability, and high performance — the choice of our Pro athletes!
E26-MW-SOORUZ-COMBINAISON-SURF-GURU PRO
FIGHTER:
The best value wetsuit in our range. Made with Organic Oysterprene and a recycled Thermo-Loop lining, the Fighter is one of our lightest wetsuits. It also features inside tapes for durability. Available in a wide range of colours, it’s the perfect choice for summer sessions.
E26-MW-SOORUZ-COMBINAISON-SURF-FIGHTER-ZF
DIVINE:
The best value women’s wetsuit. Designed with Organic Oysterprene and a recycled Thermo-Loop lining, the DIVINE is one of our lightest wetsuits. Reinforced with inside tapes for durability. Available in fresh summer colours, it’s the perfect ally for your warm-water sessions.
E26-WW-SOORUZ-COMBINAISON-SURF-DIVINE-PINK
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