SPEKTRUM SUNGLASSES 2025 PREVIEW
Retail Buyers Guide: Sunglasses 2025 Retail Buyer’s Guide
Brand: Spektrum
Interviewee: Henrik Köhler, Head of design & preoduct
How was the sunglasses market overall in 2024?
The market was challenging, especially for retailers with excess inventory. However, we sharpened our focus on affordable performance eyewear. In boardsports, Kesu and Rista remain our key styles.
What new trends have you seen for sunglasses in board sports for 2025?
Sporty silhouettes.
Which segment of your 2025 offering do you expect to sell best and why?
Kesu is available in a range of vibrant colors — a great sporty performance eyewear option at a reasonable price.
What new frame shapes and colours are in your 2025 offer?
Our lineup remains the same as in 2024, with a few colorful new options added to the Kesu style.
Which lens technologies from your 2025 offer are most in demand?
Featuring Zeiss sun lenses and our newly developed CVO lens technology.
Have you introduced any new lens colours and tints in your 2025 offering?
The Zeiss amber contrast and the Zeiss LightPro Amethyst Gradient
Any noteworthy sustainable practices in your production and shipping processes this year?
All bio-based frames, recycled polyester in the sunglass bag and FSC-paper in the packaging.
What are your marketing stories?
We believe in change. Change for a better tomorrow. A tomorrow where we can continue to play and enjoy nature. This is why, for the last couple of years, we’ve produced all of our products using bio-based and recycled materials. We design and develop our products in Åre, Sweden. We take pride in our progress, and every step forward is a step closer to a sustainable future. So, join us. Be a part of the change and start making choices that matter. Not just for today, but for tomorrow.
How are you supporting retailers to sell this category?
Some, Instore and sale training
Key Products:
Rista:
Inspired from classic mountaineering eyewear, a model proven on peaks around the planet over decades. Now modernized with bio-based materials!” Rista frame takes its cues from classic mountaineering eyewear, proven on peaks around the planet over decades. Modernized with bio-based material and state of the art lenses. Rista is adapted for the active lifestyle of the modern explorer.
Rista
Kesu:
Kesu is a modern lifestyle/performance hybrid frame, made from bio-based materials! It will be comfortable for many long hours of view-watching. Kesu is designed for an active lifestyle in the outdoors
Kesu
Lom:
Lom is designed for uncompromising performance during endurance activities when additional protection is needed. The shape gives great coverage and shelter from wind, dust, or other objects. Complete UV protection goes without saying. Built in our lightweight bio-based materials of the highest quality Lom is durable and extremely comfortable to wear for long hours of split boarding or on the bike. The removeable foam protector at the top of the frame adds comfort and helps with perspiration management during high-output activity or use in warm climates.
Lom
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